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2015 10th Iberian Conference on Information Systems and Technologies, CISTI 2015(1)
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An approach to the implementation of neuromarketing techniques by european private TV broadcasters
ArticleAbstract: Changes on media context urge companies to adopt alternative and innovative strategies for decision-Palabras claves:audience, CONSUMERS, Decision Making, Entertainment industry, EUROPE, HABITS, impact, media, Neuromarketing, Neuroscience, Optimization, Private broadcasters, STRATEGIES, televisionAutores:García-Soidán P., Valentín Alejandro Martínez Fernández, Verónica Crespo-PereiraFuentes:scopusExploitation of the income system of the web tv of the generalist television in the andean community and southern cone: Advertising as the main route of income
ArticleAbstract: Generalist televisions face a digital migration that allows them to compete efficiently with new opePalabras claves:General television, Income systems, Internet television, Web TVAutores:Ana Cecilia Vaca-Tapia, Francklin Rivas, Legerén-Lago B., Valentín Alejandro Martínez Fernández, Verónica Crespo-PereiraFuentes:scopusEuropean public television strategies in the face of the provision of information in the digital age. The case of the british public television
ArticleAbstract: The media revolution of the last decades has encouraged new formulas to guarantee the PSM’s successPalabras claves:BBC, INFORMATION, innovation, televisionAutores:Legerén-Lago B., Verónica Crespo-PereiraFuentes:scopusNative cybermedia of web and social networks: Presence and activity of Spanish media on facebook and Twitter
Conference ObjectAbstract: The impact of new information and communication technologies on the traditional paradigm of communicPalabras claves:cybermedia, JOURNALISM, SOCIAL NETWORKS, spainAutores:Juanatey-Boga S., Valentín Alejandro Martínez Fernández, Verónica Crespo-PereiraFuentes:scopusNeuroscience for content innovation on European public service broadcasters
ArticleAbstract: The new media landscape is characterized by the fragmentation and disaffection of the audience towarPalabras claves:audience, Audiovisual neuromarketing, Educational content, ENTERTAINMENT, Neuroeducation, Neuroscience, public service, televisionAutores:Francisco Campos-Freire, Valentín Alejandro Martínez Fernández, Verónica Crespo-PereiraFuentes:scopusImplementing Neuromarketing in the Enterprise: Factors That Impact the Adoption of Neuromarketing in Major Spanish Corporations
ArticleAbstract: Technological advances in the field of neuroscience have generally been well-received in the entertaPalabras claves:Advertising, Ethics, large-scale corporations, MARKETING, MULTINATIONALS, Neuromarketing, NeuroscienceAutores:Arregui-Mcgullion J., Legerén-Lago B., Verónica Crespo-PereiraFuentes:scopusMarketing de prensa en tiempos de COVID-19: comparativa de los patrones de consumo de prensa nativa y digital (Monográfico)
ArticleAbstract: El contexto de excepcionalidad que ha provocado el COVID-19 ha tenido consecuencias en la prensa dePalabras claves:CRISIS SANITARIA, DESINFORMACION, Noticias falsas, pandemia COVID-19, PRENSA DIGITAL, PRESSAutores:Ana Cecilia Vaca Tapia, Valentín Alejandro Martínez Fernández, Verónica Crespo-PereiraFuentes:rraaeInnovation, transmedia and neuroscience in television
Book PartAbstract: This chapter explains how the physiology of the human brain affects the way fiction products are proPalabras claves:emotions, Narrative, Neuroscience, Organic transmedia, STORYTELLINGAutores:Legerén-Lago B., Verónica Crespo-PereiraFuentes:scopusUsability and eye tracking: Analysis of the home pages of international universities: Do they clearly show the objetives of the institution?
Conference ObjectAbstract: The definition of contents of web pages should be governed by the principles of interaction design aPalabras claves:Diseño contenidos, Eye-tracking, Neurocienciat, UsabilidadAutores:Cardoso J.M., Legerén-Lago B., Verónica Crespo-PereiraFuentes:scopusShort video content in the brand strategy. Analysis of the use of TikTok by the Prado Museum
ArticleAbstract: In a society marked by the digital issue and the global pandemic by COVID-19, museums have experiencPalabras claves:Autores:Carlos Toural-Bran, Eva Sánchez-Amboage, Pollán M.E.M., Verónica Crespo-PereiraFuentes:scopus