Mostrando 6 resultados de: 6
Filtros aplicados
Publisher
Obra digital. Revista de comunicación, estudios mediáticos y procesos sociales(2)
Cuadernos.info(1)
Developments in Corporate Governance and Responsibility(1)
Prisma Social(1)
Public Relations Inquiry(1)
Analysis of public relations management as a sustainable pillar in Ecuadorian organizations in different contexts
ArticleAbstract: The purpose of this chapter is to analyze public relations management in a group of Ecuadorian organPalabras claves:Business contexts, Corporate social responsibility, public relations, Strategic communications, SustainabilityAutores:Ana María Durán, Melita Vega, Pedro MosqueraFuentes:scopusIntroduction: Challenges for the communication of sustainability
ArticleAbstract: La preocupación fundamental del presente monográfico es reflexionar acerca de la gestión de comunicaPalabras claves:apego à marca, apego de marca, brand identification, cidadania universitária, ciudadanía universitaria, Communications, comunicação, comunicação política, comunicacion, comunicación política, political communication, Public relations, relaciones públicas, relações públicas, Sustainability, sustentabilidad, sustentabilidade, university citizenshipAutores:Ana María Durán, María Aparecida FerrariFuentes:rraaeLINK BETWEEN SOCIAL RESPONSIBILITY AND COMMUNICATIONS IN LATIN AMERICAN COUNTRIES STUDY OF COMPANIES IN ECUADOR, COLOMBIA AND CHILE
ArticleAbstract: A key management element within companies is the link between their social responsibility and communPalabras claves:CHILE, COLOMBIA, COMMUNICATION, ECUADOR, institutionalization, Social responsibility, SustainabilityAutores:Ana María Durán, Caroline Ávila, Melita Vega, Orozco-Toro J.A., Retamal-Ferrada L.Fuentes:scopusQuantitative analysis of the convergence between public relations and sustainability: Application in Ecuadorian, Colombian, and Chilean businesses
ArticleAbstract: The present study examines the relationship between public relations management and sustainability iPalabras claves:Business, corporations, Latin America, public relations, SustainabilityAutores:Ana Duran, Ana María Durán, Caroline Ávila, Matus P., Melita Vanessa Vega Auquilla, Melita Vega, Orozco-Toro J.A.Fuentes:googlescopusRelaciones Públicas y sustentabilidad:: estudio en organizaciones Brasileñas y Ecuatorianas
ArticleAbstract: We conducted a comparative analysis of public relations practices in sustainability processes in BraPalabras claves:COMMUNICATION, communication management, comunicação, comunicação simétrica, comunicacion, comunicación simétrica, gestão da comunicação, Gestión de comunicación, Public relations, relaciones públicas, relações públicas, responsabilidad social, responsabilidade social, social responsibility, Sustainability, sustentabilidad, sustentabilidade, symmetric communicationAutores:Ana María Durán, María Aparecida FerrariFuentes:rraaeThe influence of national cultures on CSR communication
ReviewAbstract: This paper shows the preliminary results of an exploratory study of a quantitative nature that aimsPalabras claves:CHILE, COLOMBIA, ECUADOR, Large companies, National culture, public relations, SustainabilityAutores:Ana María Durán, Caroline Ávila, Matus P., Melita Vega, Orozco-Toro J.A.Fuentes:scopus