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International Journal of Technology Marketing(1)
Journal of Fashion Marketing and Management(1)
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Brand attachment toward functional, symbolic and hedonic brands
ArticleAbstract: Purpose: Fashionable brands need to develop brand attachment so that their consumers become fans andPalabras claves:ATTACHMENT, Brand, Cross-industry, positioningAutores:Cecilia Ugalde, Kuster-Boluda I., Vila-Lopez N.Fuentes:googlescopusBrand awareness and brand credibility as antecedents for brand attachment.
ArticleAbstract: Las marcas invierten mucho para promocionarse y generar credibilidad en sus consumidores para que esPalabras claves:APEGO, awareness, Brand, Cbkp_redibilidad, cbkp_redibilidade, cbkp_redibility, identification, intenção de compra, INTENCION DE COMPRA, Marca, NOTORIEDAD, Notoriedade, purchase intentionAutores:Cecilia Ugalde, Elísabet Mora, Inés Küster Boluda, Natalia Vila LópezFuentes:rraaeMobile advertising acceptance and use of mobile payment
ArticleAbstract: An assessment was made on the factors that influence mobile trust, perceived usefulness and attitudePalabras claves:Acceptance of mobile advertising, Mobile advertising, MOBILE DEVICES, Mobile marketing strategy, Mobile payment, Mobile trust, User attitudeAutores:Cecilia Ugalde, Soledad PonceFuentes:scopus