Mostrando 7 resultados de: 7
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Comunicar(1)
Investigaciones Turisticas(1)
Journal of Fashion Marketing and Management(1)
Media Education in Latin America(1)
Obra digital. Revista de comunicación, estudios mediáticos y procesos sociales(1)
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Medios documentales, educativos, informativos; periodismo(2)
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Brand attachment toward functional, symbolic and hedonic brands
ArticleAbstract: Purpose: Fashionable brands need to develop brand attachment so that their consumers become fans andPalabras claves:ATTACHMENT, Brand, Cross-industry, positioningAutores:Cecilia Ugalde, Kuster-Boluda I., Vila-Lopez N.Fuentes:googlescopusMore than Communication, Culture
ArticleAbstract: La comunicación va más allá de los medios y mensajes, nos ayuda a dar forma a las relaciones socialePalabras claves:COMMUNICATION, comunicação, comunicacion, Creatividad, Creatividade, creativity, cultura, Culture, Realidad, Realidade, REALITYAutores:Cecilia UgaldeFuentes:rraaeInequality in ICT access and its influence on media competency
ArticleAbstract: Modern societies no longer focus their efforts only on the use of and access to ICT solutions, theyPalabras claves:Digital divide, INEQUALITY, information and communication technologies (ICT), Media competence, Media LiteracyAutores:Catalina Gonzalez-Cabrera, Cecilia UgaldeFuentes:scopusMedia Literacy in Primary Education. International perspective of level of literacy competence
ArticleAbstract: The knowledge society requires media literacy education of citizens, who need to be critical and resPalabras claves:diagnosis, Digital Media, Media competence, Media Literacy, Primary EducationAutores:Arenas-Fernández A., Cecilia Ugalde, da Mota Matos A.P., Ruíz R.G.Fuentes:scopusMedia education in Ecuador. Exploration and description of a latent need
Book PartAbstract: Media literacy in Ecuador is in a process of growth. Studies have shown that the level of media litePalabras claves:Autores:Catalina González-Cabrera, Cecilia UgaldeFuentes:scopusInstagram: The social network with the highest interaction to promote Ecuadorian tourist destinations
ArticleAbstract: The importance of the tourism industry and the level of income that it generates constitutes one ofPalabras claves:City brand, COMMUNICATION, engagement, TOURISMAutores:Cecilia Ugalde, Fausto Avila CampoverdeFuentes:scopusTeachers' perspectives for a critical agenda in media education post COVID-19. A comparative study in Latin America
ArticleAbstract: The COVID-19 pandemic in Latin America forced a transition from a face-to-face educational model toPalabras claves:alfabetización mediática, competencia digital, COMPETENCIA MEDIÁTICA, covid-19, Digital Skills, docencia, Educommunication, EDUCOMUNICACION, media competencies, Media Literacy, TeachingAutores:Andrada P., Catalina González-Cabrera, Cecilia Ugalde, Mateus J.C., Novomisky S.Fuentes:scopus