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Fashion film as a brand action. The case of Europa II in Vogue
ArticleAbstract: This paper studies the fashion film as a marketing tool through the study of the short film Europa IPalabras claves:Brand associations, Brand strategy, Branded Content, FASHION, FASHION FILMS, Persuasive communicationAutores:Ayestarán-Crespo R., García-Guardia M.L., Gil-Ruiz F.J., María Hernández-HerreraFuentes:scopusFrom digital cinema to cloud computing in the film consumption of young Ecuadorians
ArticleAbstract: This research focuses on analysing how changes in cinematography since the advent of digital cinemaPalabras claves:Artistic value, CULTURAL POLICIES, Movie perceptions, Movie theatres, Seventh art, Virtual cinemaAutores:Batista A., Daniel González, María Hernández-HerreraFuentes:scopusStudying food security among students: A comparative case study between public and private universities in Quito-Ecuador
ArticleAbstract: Introduction: food security (FS) has become a global concern. However, despite the implementation ofPalabras claves:food insecurity, Health education, nutritionAutores:David Eche, María Hernández-HerreraFuentes:scopusWomen's representation in the Spanish cartoon: Female construction and participation
ArticleAbstract: The rise of the feminist movement in Spain took place during the transition, a historical event thatPalabras claves:Conventional media, Feminism, Gender inequality, Gender roles, Machismo, Spanish cartoonsAutores:María Hernández Herrera, María Hernández-HerreraFuentes:scopus