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Analysis of the effectiveness of advertising messages. Comparison by media, typology, mi-and schedule of advertisements
ArticleAbstract: Purpose-This research aims to evaluate how the effectiveness of advertisements can vary according toPalabras claves:Advertisement, Advertising media, Advertising messagesAutores:Alexander Sánchez-Rodríguez, Carlos Ronquillo-Bolaños, Gelmar García-Vidal, Margarita De-Miguel-Guzmán, Reyner Pérez-Campdesuñer, Rodobaldo Martínez-VivarFuentes:scopusHRM system variables and their influence on the ecuadorian organizations
ArticleAbstract: The human resources management is a complex process that must be developed by any organization thatPalabras claves:Employee Motivation, Human resource management, Performance Assessment, Planning and Work Organization, Structural Equations Analysis, TRAININGAutores:Alexander Sánchez-Rodríguez, Gelmar García-Vidal, Margarita De-Miguel-Guzmán, Reyner Pérez-Campdesuñer, Rodobaldo Martínez-VivarFuentes:googlescopus