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Analysis of the effectiveness of advertising messages. Comparison by media, typology, mi-and schedule of advertisements
ArticleAbstract: Purpose-This research aims to evaluate how the effectiveness of advertisements can vary according toPalabras claves:Advertisement, Advertising media, Advertising messagesAutores:Alexander Sánchez-Rodríguez, Carlos Ronquillo-Bolaños, Gelmar García-Vidal, Margarita De-Miguel-Guzmán, Reyner Pérez-Campdesuñer, Rodobaldo Martínez-VivarFuentes:scopusDiagnosis of job satisfaction in a hospital assistance service
ArticleAbstract: Introduction: The organizations recognize human resources as their most important asset because theyPalabras claves:diagnostic, HOSPITAL, human resources management, IMPROVEMENT, Job SatisfactionAutores:Alvarez López L.F., Alvarez Santos L., Galcerán Chacón G., Margarita De-Miguel-Guzmán, Noda-Hernández M.Fuentes:scopusExploring neural networks in the analysis of variables that affect the employee turnover in the organization
ArticleAbstract: The phenomenon of job satisfaction generates high costs for organizations, as it impacts on the procPalabras claves:employee turnover, human resources management, Job Satisfaction, Neural networks analysisAutores:Alexander Sánchez-Rodríguez, Gelmar García-Vidal, Margarita De-Miguel-Guzmán, Reyner Pérez-Campdesuñer, Rodobaldo Martínez-VivarFuentes:googlescopusNear and similar restaurants: Competitors or allies?
ArticleAbstract: The proximity of businesses targeting the same market segment, meeting the same needs and operatingPalabras claves:Advertising, Customer service, Demand, Restaurant, Small businessAutores:Alexander Sánchez-Rodríguez, Gelmar García-Vidal, Margarita De-Miguel-Guzmán, Reyner Pérez-Campdesuñer, Rodobaldo Martínez-VivarFuentes:scopusHRM system variables and their influence on the ecuadorian organizations
ArticleAbstract: The human resources management is a complex process that must be developed by any organization thatPalabras claves:Employee Motivation, Human resource management, Performance Assessment, Planning and Work Organization, Structural Equations Analysis, TRAININGAutores:Alexander Sánchez-Rodríguez, Gelmar García-Vidal, Margarita De-Miguel-Guzmán, Reyner Pérez-Campdesuñer, Rodobaldo Martínez-VivarFuentes:googlescopusIncidences of variables in labor absenteeism: An analysis of neural networks
ArticleAbstract: Labor absenteeism is a factor that affects the good performance of organizations in any part of thePalabras claves:ANOVA analysis, Human resource management, Labor absenteeism, Neural networks modelAutores:Alexander Sánchez-Rodríguez, Gelmar García-Vidal, Margarita De-Miguel-Guzmán, Reyner Pérez-Campdesuñer, Rodobaldo Martínez-VivarFuentes:googlescopusInfluence of the socio-economic environment on the entrepreneurs behavior. Cases of cuba and ecuador
ArticleAbstract: Entrepreneurship is an important part of any economy today regardless of its level of development. HPalabras claves:administrative and financial environment, entrepreneurs behavior, entrepreneurship, micro, small and medium enterprises, socio-economic environmentAutores:Alexander Sánchez-Rodríguez, Gelmar García-Vidal, Guilarte-Barinaga E., Margarita De-Miguel-Guzmán, Reyner Pérez-Campdesuñer, Rodobaldo Martínez-VivarFuentes:scopus