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Handling of the Indeterminacy in the Market Segmentation of the Tourist Destination Patrimonial City of Cuenca - Ecuador
ArticleAbstract: This paper aims to identify the profiles of the different segments of tourists who visit the destinaPalabras claves:linguistic terms, Market Segmentation, Single Value Neutrosophic Sets, Tourist destinationAutores:Aída Margarita Izquierdo Morán, MOREIRA ROSALES LOURDES VIVIANA, Óscar Rodrigo Aldaz Bombón, Sharon Dinarza Álvarez GómezFuentes:googlescopusGeneration of added value through digital marketing in msmes
ArticleAbstract: Currently, Mipymes present great challenges with the accelerated technological transformation causedPalabras claves:digital marketing, MIPYMES, Value addedAutores:Aída Margarita Izquierdo Morán, Danilo Augusto Viteri Intriago, Lisenia Karina Baque Villanueva, Lyzbeth Kruscthalia Álvarez GómezFuentes:googlescopusGestión comercial para el desarrollo del Hotel José Ezequiel, Cantón la Maná.
Bachelor ThesisAbstract: La gestión comercial, tradicionalmente se encuentra en áreas funcionales de la empresa de cualquierPalabras claves:Gestion ComercialAutores:Aída Margarita Izquierdo Morán, Kerly Katherine Angueta MadridFuentes:rraaeBusiness Plan for Entrepreneurs, Actors and Organizations of Social and Solidarity Economy based on Neutrosophic AHP-SWOT
ArticleAbstract: The main purpose of this research is to design a new business plan structure for entrepreneurs, actoPalabras claves:Business Plan, entrepreneurship, neutrosophic AHP-SWOT technique, Social and solidarity economyAutores:Aída Margarita Izquierdo Morán, Gómez L.K.Á., Intriago D.A.V., Villanueva K.B.Fuentes:googlescopusBusiness plan for the enterprises of popular and solidarity economy actors and organizations
ArticleAbstract: The primary objective of this research is to design the structure of a new business plan for the venPalabras claves:Business Plan, COMPANY, entrepreneurshipAutores:Aída Margarita Izquierdo Morán, Danilo Augusto Viteri Intriago, Lisenia Karina Baque Villanueva, Lyzbeth Kruscthalia Álvarez GómezFuentes:scopusAdministrative management model for the business development of hotel barros in quevedo city
ArticleAbstract: The work presented constitutes the results obtained from the investigation of a complex examinationPalabras claves:Administrative Management, Administrative process, Decision MakingAutores:Aída Margarita Izquierdo Morán, Danilo Augusto Viteri Intriago, Guillermo Omar Verdezoto Cordova, Sergio Sixto González RodríguezFuentes:scopusCURRENT SITUATION OF YOUNG ENTREPRENEURS IN ADMINISTRATIVE MANAGEMENT ISSUES
ArticleAbstract: Nowadays, a great number of entrepreneurs, day by day go out to the streets or to their businesses tPalabras claves:Administrative Management, diagnosis, entrepreneurshipAutores:Aída Margarita Izquierdo Morán, Izquierdo Morán A.M., Lisenia Karina Baque Villanueva, Lyzbeth Kruscthalia Álvarez GómezFuentes:scopusMETHODOLOGICAL STRUCTURE OF A STRATEGIC PLAN TO IMPROVE SALES IN MIPYMES OF THE QUEVEDO CANTON
ArticleAbstract: Strategic planning is a very important tool that helps the management of the organization, since itPalabras claves:MIPYME, planning, Strategic direction, Strategic PlanningAutores:Aída Margarita Izquierdo Morán, Intriago D.A.V., Lisenia Karina Baque VillanuevaFuentes:scopusMarketing strategies for the commercialization of biodegradable cleaning and cleaning products from the quibisa company
ArticleAbstract: Marketing has become a fundamental tool to market products to potential markets and position companiPalabras claves:Market, MARKETING PLAN, positioning, STRATEGIESAutores:Aída Margarita Izquierdo Morán, Danilo Augusto Viteri Intriago, Lisenia Karina Baque Villanueva, Sheylla Ariana Zambrano NavarreteFuentes:scopusMarketing strategies to position the air fumigation company in the canton Buena FE
ArticleAbstract: Currently there are new ways to lead markets and position companies in the country being economicallPalabras claves:Market, Marketing mix, positioning, STRATEGIESAutores:Aída Margarita Izquierdo Morán, Diana Gabriela Izquierdo Morán, Mathew Miguel Zúñiga BerrezuetaFuentes:scopus