Iberoamerican advertising ranking: Which top agencies?

Article

Abstract: The aim of this paper is to analyze the relative position of advertising agencies in Latin America,

Palabras claves:

Advertising agencies, Advertising award festivals, RANKING, Ranking design, Spot ranking

Autores:

Estela Núñez-Barriopedro, González del Valle Brena A.

Fuentes:

scopus