Homero Rodríguez-Insuasti
0000-0001-9015-9530
UPSE
16
Coauthors
5
Documentos
2
H-index Scopus
Volumen de publicaciones por año
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| Año de publicación | Num. Publicaciones |
|---|---|
| 2018 | 1 |
| 2019 | 1 |
| 2021 | 1 |
| 2022 | 1 |
| 2023 | 1 |
Publicaciones por áreas de conocimiento
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| Área de conocimiento | Num. Publicaciones |
|---|---|
| Marketing | 3 |
| Nutrición | 2 |
| Análisis de redes sociales | 1 |
Publicaciones por áreas temáticas
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| Área temática | Num. Publicaciones |
|---|---|
| Procesos sociales | 2 |
| Funcionamiento de bibliotecas y archivos | 1 |
| Dirección general | 1 |
| Comercio, comunicaciones, transporte | 1 |
| Gestión y servicios auxiliares | 1 |
| Economía | 1 |
| Publicidad y relaciones públicas | 1 |
| Métodos informáticos especiales | 1 |
| Alimentación y bebidas | 1 |
| Salud y seguridad personal | 1 |
Principales fuentes de datos
| Origen | Num. Publicaciones |
|---|---|
| Scopus | 5 |
| Google Scholar | 0 |
| RRAAE | 0 |
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Coautores destacados por número de publicaciones
| Coautor | Num. Publicaciones |
|---|---|
| Nestor Montalvan-Burbano | 4 |
| Marcelo Leon | 2 |
| Katherine Parrales-Guerrero | 2 |
| Vitor J.A. | 1 |
| Suárez-Rodríguez O. | 1 |
| Marcela Yonfá-Medranda | 1 |
| René Faruk Garzozi-Pincay | 1 |
| Jeyco Macías | 1 |
| Sánchez-Mena A. | 1 |
| Martí-Parreño J. | 1 |
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Top Keywords
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Publicaciones del autor
Bibliometrics and Science Mapping of Digital Marketing
Conference ObjectAbstract: This research paper focuses on marketing areas and specifically in the field of digital marketing. MPalabras claves:bibliometric, digital marketing, influencers, science mappingAutores:Homero Rodríguez-Insuasti, Marcelo Leon, Nestor Montalvan-Burbano, Vitor J.A.Fuentes:scopusNutritional traffic light and self-regulatory consumption: the role of emotions
ArticleAbstract: Purpose: The purpose of this paper is to analyse how the nutritional traffic light can reduce consumPalabras claves:Fear, guilt, income, Nutritional traffic light, purchase intentionAutores:Homero Rodríguez-Insuasti, Martí-Parreño J., Sánchez-García I., Sánchez-Mena A.Fuentes:scopusInfluence of social networks from cellphones to choose restaurants, Salinas – 2016
Conference ObjectAbstract: Inclusion of technology as part of business strategies has made consumers have other tools that helpPalabras claves:Consumer marketing, Consumer research, SOCIAL NETWORKSAutores:Homero Rodríguez-Insuasti, Jeyco Macías, Nestor Montalvan-Burbano, René Faruk Garzozi-PincayFuentes:scopusMapping the Research in Orange Economy: A Bibliometric Analysis
Conference ObjectAbstract: Currently, people and companies face creative and innovation challenges, so they must be constantlyPalabras claves:Creative economy, creative industry, creativity, innovation, Orange economyAutores:Homero Rodríguez-Insuasti, Katherine Parrales-Guerrero, Marcelo Leon, Nestor Montalvan-BurbanoFuentes:scopusCreative Economy: A Worldwide Research in Business, Management and Accounting
ArticleAbstract: Due to its adaptability in being relevant to the economies of different countries, industries, and rPalabras claves:Bibliometric Analysis, Co-occurrence, creative industry, knowledge-driven industry, Sustainable DevelopmentAutores:Homero Rodríguez-Insuasti, Katherine Parrales-Guerrero, Marcela Yonfá-Medranda, Nestor Montalvan-Burbano, Suárez-Rodríguez O.Fuentes:scopus