Mostrando 5 resultados de: 5
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Advances in Intelligent Systems and Computing(1)
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Iberian Conference on Information Systems and Technologies, CISTI(1)
Revista Latina de Comunicacion Social(1)
Revista Mediterranea de Comunicacion(1)
Área temáticas
Interacción social(3)
Publicidad y relaciones públicas(3)
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Medios documentales, educativos, informativos; periodismo(2)
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ODS 17: Alianzas para lograr los objetivos(4)
ODS 12: Producción y consumo responsables(3)
ODS 8: Trabajo decente y crecimiento económico(3)
ODS 9: Industria, innovación e infraestructura(2)
ODS 11: Ciudades y comunidades sostenibles(1)
Origen
scopus(5)
SVOD platform audience. the case of netflix, blockbuster, hulu and HBO
Conference ObjectAbstract: At the end of the first decade of the 21st century, traditional linear television began, with greatePalabras claves:Advertising, audience, Audiovisual content, NETFLIX, SVOD, Video on DemandAutores:Eva Sánchez-Amboage, Suárez-Cousillas T., Valentín Alejandro Martínez FernándezFuentes:scopusPublic service media in the online arena
ArticleAbstract: Introduction. Public Service Media (PSM) in Europe have had to adapt to new scenarios where the IntePalabras claves:European public broadcasters, European Union, internet, WebsitesAutores:Carlos Toural-Bran, Eva Sánchez-Amboage, Rodríguez-Fernández M.M.Fuentes:scopusShort video content in the brand strategy. Analysis of the use of TikTok by the Prado Museum
ArticleAbstract: In a society marked by the digital issue and the global pandemic by COVID-19, museums have experiencPalabras claves:Autores:Carlos Toural-Bran, Eva Sánchez-Amboage, Pollán M.E.M., Verónica Crespo-PereiraFuentes:scopusSocial media communication as a corporate positioning strategy: The galician winemaking sector in Spain
Conference ObjectAbstract: Like gastronomy, wine is one of the cultural and historical elements that comprise a region’s heritaPalabras claves:COMMUNICATION, facebook, Galicia, Online positioning, Social media, Winemaking sectorAutores:Eva Sánchez-Amboage, Juanatey-Boga S., Rodríguez-Fernández M.M., Valentín Alejandro Martínez FernándezFuentes:scopusThe communication of tourist destinations in social media: The case of España Verde
ArticleAbstract: In this work we study and analyze the communication of tourist destinations through social media, maPalabras claves:COMMUNICATION, España Verde, Social media, Tourist destinationAutores:Eva Sánchez-Amboage, Juanatey-Boga S., Rodríguez-Fernández M.M., Valentín Alejandro Martínez FernándezFuentes:scopus