Mostrando 4 resultados de: 4
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Conference Object(4)
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Advances in Intelligent Systems and Computing(2)
2015 10th Iberian Conference on Information Systems and Technologies, CISTI 2015(1)
Iberian Conference on Information Systems and Technologies, CISTI(1)
Leading Ecuadorian companies in the wine tourism sector and their positioning on the social medium facebook
Conference ObjectAbstract: In recent years wine tourism has contributed to the positive evolution of tourist destinations, provPalabras claves:ECUADOR, facebook, positioning, Social media, Wine TourismAutores:E. Sanchez Amboage, Eva Sánchez-Amboage, R. Toledo Macas, Rodríguez-Fernández M.M., Ronald-Kleiner Toledo-Macas, Valentín Alejandro Martínez FernándezFuentes:rraaescopusSocial media communication as a corporate positioning strategy: The galician winemaking sector in Spain
Conference ObjectAbstract: Like gastronomy, wine is one of the cultural and historical elements that comprise a region’s heritaPalabras claves:COMMUNICATION, facebook, Galicia, Online positioning, Social media, Winemaking sectorAutores:Eva Sánchez-Amboage, Juanatey-Boga S., Rodríguez-Fernández M.M., Valentín Alejandro Martínez FernándezFuentes:scopusSocial media, a new scenario for tourism promotion: An analysis of the most representative Galician spas in facebook
Conference ObjectAbstract: Galicia is considered one of the best Spanish regions assessed for Thermal Tourism is concerned, recPalabras claves:facebook, Fanpage Karma, Galicia, SPAS, Thermal TourismAutores:Eva Sánchez-Amboage, Juanatey-Boga S., Valentín Alejandro Martínez FernándezFuentes:scopusThe generation of experiences as a differentiating strategic factor in the design of products: An approach from neuromarketing
Conference ObjectAbstract: The current market environment is extremely competitive. In recent years, the increase in competitioPalabras claves:COMMUNICATION, design, EXPERIENCE, Neuromarketing, Product, StrategyAutores:Cuns M.C., Eva Sánchez-Amboage, Pollán M.E.M.Fuentes:scopus