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Handbook of Research on Socio-Economic Impacts of Religious Tourism and Pilgrimage(1)
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Ecuador's 'four worlds' restaurants: Coast Region, Highlands, Amazon Region and Galápagos Islands on TripAdvisor.com
Conference ObjectAbstract: The online scenario that appeared at the beginning of the 21st century, with the creation of web 2.0Palabras claves:ECUADOR, Four worlds, RESTAURANTS, TripAdvisor.comAutores:Eva Sánchez-Amboage, Ramiro Leonardo Ramírez-Coronel, Valentín Alejandro Martínez Fernández, Verónica Mora JácomeFuentes:scopusEstrategias de comunicación y marketing de marcas de lujo y fast fashion durante la crisis del COVID-19 (Ensayos)
ArticleAbstract: El presente artículo realiza un estado del arte sobre las estrategias de comunicación y marketing quPalabras claves:COMMUNICATION AND MARKETING, Comunicación de masas, CRISIS SANITARIA, ESTRATEGIA EMPRESARIAL, mercadeo, MODA, pandemia COVID-19Autores:Eva Sánchez-Amboage, Matías Enrique Membiela Pollán, Verónica Crespo-PereiraFuentes:rraaeFacing the challenges of metaverse: a systematic literature review from Social Sciences and Marketing and Communication
ArticleAbstract: The metaverse is the conjunction and optimization of the possibilities of the Internet and technologPalabras claves:Augmented reality, Brands, Business, Extended reality, innovation, MARKETING, MASS MEDIA, metaverse, mixed reality, Neuromarketing, Neuroscience, social sciences, Social value, Systematic Review, Virtual worldsAutores:Eva Sánchez-Amboage, Pollán M.E.M., Verónica Crespo-PereiraFuentes:scopusImpact and positioning in social media of events in southern Ecuador
Book PartAbstract: In the southern region of Ecuador, the framework for developing event tourism is quite good. AccordiPalabras claves:Conferences, ECUADOR, events, SOCIAL NETWORKS, TOURISMAutores:E. Sanchez Amboage, Estefanía Sánchez-Cevallos, Eva Sánchez-Amboage, R. Sanchez Cevallos, V. Mora Jacome, Verónica Mora JácomeFuentes:googlerraaescopusImpact of religious tourism in social media in the Andean region of Ecuador: The case of the pilgrimage of the virgin of El Cisne and the trade fair of Loja
Book PartAbstract: The pilgrimage of the Virgin of El Cisne and the Trade Fair of Loja are the two most significant evePalabras claves:ECUADOR, Loja trade fair, Pilgrimage of the Virgin of Cisne, religious tourism, Social mediaAutores:A. Ludeña Reyes, Alex-Paúl Ludeña-Reyes, C. Viñan Mereci, Christian Stalin Viñán-Merecí, E. Sanchez Amboage, Eva Sánchez-AmboageFuentes:googlerraaescopusKey actions for developing rural community tourism : The case of the parishes of Mangahurco, Cazaderos and Bolaspamba in the Zapotillo Canton (Loja-Ecuador)
Conference ObjectAbstract: In the American continent, and more specifically, of the Ecuadorian country, the tourism sector is pPalabras claves:Community Rural Tourism, ECUADOR, Strategic Plan, Sustainability, Touristic development, Zapotillo CantonAutores:Eva Sánchez-Amboage, Juanatey-Boga S., Rodríguez-Fernández M.M., Valentín Alejandro Martínez FernándezFuentes:scopusReligious tourism and pilgrimage to the Ecuadorian Andes: The case of the virgin of El Cisne
Book PartAbstract: The singularities of the pilgrimage to the Virgin of El Cisne in the South of Ecuador identify it asPalabras claves:Autores:Eva Sánchez-Amboage, Fernández M.M.R., Pollán M.E.M., Valentín Alejandro Martínez FernándezFuentes:scopusSVOD platform audience. the case of netflix, blockbuster, hulu and HBO
Conference ObjectAbstract: At the end of the first decade of the 21st century, traditional linear television began, with greatePalabras claves:Advertising, audience, Audiovisual content, NETFLIX, SVOD, Video on DemandAutores:Eva Sánchez-Amboage, Suárez-Cousillas T., Valentín Alejandro Martínez FernándezFuentes:scopusLeading Ecuadorian companies in the wine tourism sector and their positioning on the social medium facebook
Conference ObjectAbstract: In recent years wine tourism has contributed to the positive evolution of tourist destinations, provPalabras claves:ECUADOR, facebook, positioning, Social media, Wine TourismAutores:E. Sanchez Amboage, Eva Sánchez-Amboage, R. Toledo Macas, Rodríguez-Fernández M.M., Ronald-Kleiner Toledo-Macas, Valentín Alejandro Martínez FernándezFuentes:rraaescopusPositioning of Ecuador hotels on Booking.com. the case of Cuenca, Loja, Guayaquil, Quito and Galápagos Islands
Conference ObjectAbstract: The society of the information has generated deep changes in the social and business relationship, iPalabras claves:Booking.com, ECUADOR, Hotels, Tourist destinationAutores:Eva Sánchez-Amboage, Ramiro Leonardo Ramírez-Coronel, Rodríguez-Fernández M.M., Tania Jackeline Ochoa-OchoaFuentes:scopus