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Iberian Conference on Information Systems and Technologies, CISTI(4)
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Studies in Systems, Decision and Control(1)
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Attitude and Vision of tourism agents in the development of an emerging destination: Case of the Cantón Zapotillo (Loja-Ecuador)
Conference ObjectAbstract: In the case of Ecuador, the tourism sector is seen as a key element for the economic and social devePalabras claves:Cantón Zapotillo, ECUADOR, Rural community tourism, Tourism management and planning, Turistic developmentAutores:Christian Stalin Viñán-Merecí, Eva Sánchez-Amboage, Rodríguez-Fernández M.M., Valentín Alejandro Martínez FernándezFuentes:scopusSVOD platform audience. the case of netflix, blockbuster, hulu and HBO
Conference ObjectAbstract: At the end of the first decade of the 21st century, traditional linear television began, with greatePalabras claves:Advertising, audience, Audiovisual content, NETFLIX, SVOD, Video on DemandAutores:Eva Sánchez-Amboage, Suárez-Cousillas T., Valentín Alejandro Martínez FernándezFuentes:scopusSocial capital, an "asset" for community tourism in Ecuador
Conference ObjectAbstract: The aim of this paper is to study the role played by social capital as an 'asset' for community tourPalabras claves:COMMUNITY TOURISM, Cooperation, ECUADOR, Linking social capital, social capital, Social infrastructureAutores:Alex-Paúl Ludeña-Reyes, Eva Sánchez-Amboage, Pollán M.E.M., Rodríguez-Vázquez C.Fuentes:googlescopusSocial networks and promotion of thermal tourism destinations of the Euro-region Galicia-Northern Portugal
ArticleAbstract: The euro-region Galicia-Northern Portugal is the territory with more thermal resources in Europe, whPalabras claves:Euro-region Galicia-Northern Portugal, MAXQDA, SOCIAL NETWORKS, Thermal TourismAutores:Eva Sánchez-Amboage, Fernández M.M.R., Fernández V.n.A.M.n., Juanatey-Boga S.Fuentes:scopusThe communication of tourist destinations in social media: The case of España Verde
ArticleAbstract: In this work we study and analyze the communication of tourist destinations through social media, maPalabras claves:COMMUNICATION, España Verde, Social media, Tourist destinationAutores:Eva Sánchez-Amboage, Juanatey-Boga S., Rodríguez-Fernández M.M., Valentín Alejandro Martínez FernándezFuentes:scopusThe generation of experiences as a differentiating strategic factor in the design of products: An approach from neuromarketing
Conference ObjectAbstract: The current market environment is extremely competitive. In recent years, the increase in competitioPalabras claves:COMMUNICATION, design, EXPERIENCE, Neuromarketing, Product, StrategyAutores:Cuns M.C., Eva Sánchez-Amboage, Pollán M.E.M.Fuentes:scopusVirtual tourist communities and online travel communities
Book PartAbstract: The implementation of information and communication technologies in the tourist industry has resultePalabras claves:Consumer behaviour, EWOM, Online communication, TOURISM, Virtual communitiesAutores:Eva Sánchez-Amboage, Juanatey-Boga S., Rodríguez-Fernández M.M.Fuentes:scopus