Mostrando 9 resultados de: 9
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Conference Object(9)
Attitude and Vision of tourism agents in the development of an emerging destination: Case of the Cantón Zapotillo (Loja-Ecuador)
Conference ObjectAbstract: In the case of Ecuador, the tourism sector is seen as a key element for the economic and social devePalabras claves:Cantón Zapotillo, ECUADOR, Rural community tourism, Tourism management and planning, Turistic developmentAutores:Christian Stalin Viñán-Merecí, Eva Sánchez-Amboage, Rodríguez-Fernández M.M., Valentín Alejandro Martínez FernándezFuentes:scopusGoogle and YouTube positioning of historic centers and cities heritage of Colombia, Ecuador and Peru
Conference ObjectAbstract: Today the competition between destinations to attract tourists means that there is rivalry between rPalabras claves:Google, Historical Centres, positioning, World Heritage Cities, YOUTUBEAutores:Ana Patricia Armijos-Maurad, Eva Sánchez-Amboage, Rodríguez-Fernández M.M., Valentín Alejandro Martínez FernándezFuentes:scopusEcuador's 'four worlds' restaurants: Coast Region, Highlands, Amazon Region and Galápagos Islands on TripAdvisor.com
Conference ObjectAbstract: The online scenario that appeared at the beginning of the 21st century, with the creation of web 2.0Palabras claves:ECUADOR, Four worlds, RESTAURANTS, TripAdvisor.comAutores:Eva Sánchez-Amboage, Ramiro Leonardo Ramírez-Coronel, Valentín Alejandro Martínez Fernández, Verónica Mora JácomeFuentes:scopusEffects of social media on structural social capital and subjective well-being: Insights from a review of the literature
Conference ObjectAbstract: In recent years, the presence of digital and the use of online interaction platforms and tools has bPalabras claves:Bonding social capital, Bridging social capital, Relationship Marketing, Social media, Subjective Well-BeingAutores:Eva Sánchez-Amboage, Pollán M.E.M., Rodríguez-Vázquez C.Fuentes:scopusKey actions for developing rural community tourism : The case of the parishes of Mangahurco, Cazaderos and Bolaspamba in the Zapotillo Canton (Loja-Ecuador)
Conference ObjectAbstract: In the American continent, and more specifically, of the Ecuadorian country, the tourism sector is pPalabras claves:Community Rural Tourism, ECUADOR, Strategic Plan, Sustainability, Touristic development, Zapotillo CantonAutores:Eva Sánchez-Amboage, Juanatey-Boga S., Rodríguez-Fernández M.M., Valentín Alejandro Martínez FernándezFuentes:scopusSVOD platform audience. the case of netflix, blockbuster, hulu and HBO
Conference ObjectAbstract: At the end of the first decade of the 21st century, traditional linear television began, with greatePalabras claves:Advertising, audience, Audiovisual content, NETFLIX, SVOD, Video on DemandAutores:Eva Sánchez-Amboage, Suárez-Cousillas T., Valentín Alejandro Martínez FernándezFuentes:scopusPositioning of Ecuador hotels on Booking.com. the case of Cuenca, Loja, Guayaquil, Quito and Galápagos Islands
Conference ObjectAbstract: The society of the information has generated deep changes in the social and business relationship, iPalabras claves:Booking.com, ECUADOR, Hotels, Tourist destinationAutores:Eva Sánchez-Amboage, Ramiro Leonardo Ramírez-Coronel, Rodríguez-Fernández M.M., Tania Jackeline Ochoa-OchoaFuentes:scopusSocial capital, an "asset" for community tourism in Ecuador
Conference ObjectAbstract: The aim of this paper is to study the role played by social capital as an 'asset' for community tourPalabras claves:COMMUNITY TOURISM, Cooperation, ECUADOR, Linking social capital, social capital, Social infrastructureAutores:Alex-Paúl Ludeña-Reyes, Eva Sánchez-Amboage, Pollán M.E.M., Rodríguez-Vázquez C.Fuentes:googlescopusThe generation of experiences as a differentiating strategic factor in the design of products: An approach from neuromarketing
Conference ObjectAbstract: The current market environment is extremely competitive. In recent years, the increase in competitioPalabras claves:COMMUNICATION, design, EXPERIENCE, Neuromarketing, Product, StrategyAutores:Cuns M.C., Eva Sánchez-Amboage, Pollán M.E.M.Fuentes:scopus