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Iberian Conference on Information Systems and Technologies, CISTI(8)
Advances in Intelligent Systems and Computing(3)
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Comparative perspectives on CSR 2.0 in the contexts of Galicia and North of Portugal
Book PartAbstract: The social responsible behavior of three, four- and five star hotels located in two different regionPalabras claves:Autores:Ramón-Cardona J., Sánchez-Fernández M.D., Valentín Alejandro Martínez FernándezFuentes:scopusAudit of corporate communication and business profitability
Conference ObjectAbstract:Palabras claves:Autores:Cerviño J., Orosa J., Sanz De La Tajada L.A., Valentín Alejandro Martínez FernándezFuentes:scopusAnálisis de dos modelos de ecuaciones estructurales alternativos para medir la intencion de compra
ArticleAbstract: Structural equation modeling (SEM) is a useful statistical technique that establishes measurement moPalabras claves:Brand Equity, purchase intention, structural equation modelingAutores:Calvo-Porral C., Juanatey-Boga S., Valentín Alejandro Martínez FernándezFuentes:scopusConceptual and exploratory approach to the role of trust for an efficient publicity: A neuromarketing perspective
Conference ObjectAbstract: An efficient advertisement gets the expected behavioral reaction of its target audience towards thePalabras claves:Neuromarketing, content, attention, emotion and consummer behavior, Publicity efficiency, trustAutores:Juanatey-Boga S., Raquel Tinoco-Egas, Valentín Alejandro Martínez FernándezFuentes:scopusApplication of technology of information and communication in the business world: The value of affiliate marketing
ArticleAbstract: The present economic situation has challenged many firms to focus on technological change showing aPalabras claves:Affiliation marketing and advertising, IT Management, Technological ChangeAutores:Juanatey-Boga S., Rodríguez-Fernández M.M., Rodríguez-Vázquez C., Valentín Alejandro Martínez FernándezFuentes:scopusCredibility of online press: A strategy for distinction and audience generation
ArticleAbstract: The regular paper publications sector has implemented significant business model transformations toPalabras claves:cbkp_redibility, digital journalism, Digital Media, Digital press, Dimensions, Galician university students, newspapers, Online press, Publications, structural equation modeling, SURVEYSAutores:Juanatey-Boga S., Rodríguez-Fernández M.M., Valentín Alejandro Martínez FernándezFuentes:scopusData envelopment analysis (DEA) for measuring the efficiency of the hotel industry in Ecuador
ArticleAbstract: The level of contribution of the hotel industry depends on different factors of production that theyPalabras claves:DEA, ECUADOR, Hotel efficiency, Panel Data, Productivity changeAutores:Angel Higuerey, Christian Stalin Viñán-Merecí, Valentín Alejandro Martínez Fernández, Zulema Malo-MontoyaFuentes:googlescopusDistribution as a strategic key in the publishing sector Evolution of the network of points of sale
Conference ObjectAbstract: This communication has a two fold purpose, on the one hand, to partially present the results of a prPalabras claves:Circulation, Distribution networks, Periodic publications, Points of saleAutores:Juanatey-Boga S., Rodríguez-Fernández M.M., Valentín Alejandro Martínez FernándezFuentes:scopusInfluence of manufacturer signature on store brands' loyalty and purchase intention
ArticleAbstract: With today's trend toward higher store concentration, building strong store brands has become a prioPalabras claves:Loyalty, Manufacturer, purchase intention, Retailer, Store brandAutores:Calvo-Porral C., Juanatey-Boga S., Valentín Alejandro Martínez FernándezFuentes:scopusInternalising negative self-image externalities: The first objective for city marketing as a municipal management tool1
ArticleAbstract: In times of crisis or traumatic transformation processes, one of the most frequent negative externalPalabras claves:City marketing, Externality, perception, Self-image, Sense/pride of belongingAutores:Escourido-Calvo M., Prado-Domínguez A.J., Valentín Alejandro Martínez FernándezFuentes:scopus