Mostrando 10 resultados de: 13
Filtros aplicados
Publisher
Iberian Conference on Information Systems and Technologies, CISTI(4)
2015 10th Iberian Conference on Information Systems and Technologies, CISTI 2015(2)
Advances in Intelligent Systems and Computing(1)
Advances in Science, Technology and Engineering Systems(1)
Comunicar(1)
Área temáticas
Interacción social(7)
Medios documentales, educativos, informativos; periodismo(5)
Dirección general(3)
Comunicaciones(2)
Cultura e instituciones(2)
Área de conocimiento
Marketing(3)
Comunicación(2)
Política pública(2)
Redes sociales(2)
Estudios culturales(1)
Communication of official travel advices on social media
Conference ObjectAbstract: The research of information is a key stage in the election of tourism destinations. Travel advices mPalabras claves:COMMUNICATION, crises, Travel advices, TwitterAutores:De La Torre J.Á., Muñiz D.R.T., Valentín Alejandro Martínez FernándezFuentes:scopusConstructing reality through audiences
Book PartAbstract: The media played an essential role in moving linearly the message to a set of receivers unified in aPalabras claves:audiences, Digital network, REALITY, Social media, TruthAutores:María Dolores Mahauad-Burneo, Valentín Alejandro Martínez FernándezFuentes:scopusDistribution as a strategic key in the publishing sector Evolution of the network of points of sale
Conference ObjectAbstract: This communication has a two fold purpose, on the one hand, to partially present the results of a prPalabras claves:Circulation, Distribution networks, Periodic publications, Points of saleAutores:Juanatey-Boga S., Rodríguez-Fernández M.M., Valentín Alejandro Martínez FernándezFuentes:scopusFuture funding of public TV and radio in Europe
Conference ObjectAbstract: The analysis of latest figures and funding systems of public TV and Radio in Europe reflects stagnatPalabras claves:Accountability independence, canon, Funding PSM, Governance, Public Media, TV and Radio, Value and responsibilityAutores:Francisco Campos-Freire, Juanatey-Boga S., Valentín Alejandro Martínez FernándezFuentes:scopusInternalising negative self-image externalities: The first objective for city marketing as a municipal management tool1
ArticleAbstract: In times of crisis or traumatic transformation processes, one of the most frequent negative externalPalabras claves:City marketing, Externality, perception, Self-image, Sense/pride of belongingAutores:Escourido-Calvo M., Prado-Domínguez A.J., Valentín Alejandro Martínez FernándezFuentes:scopusInternalization of negative self-image of the city
Conference ObjectAbstract: In times of crisis or traumatic transformation processes, one of the most frequent negative externalPalabras claves:City marketing, COMMUNICATION, Externality, Self-image, Sense/pride of belongingAutores:Escourido-Calvo M., Prado-Domínguez A.J., Valentín Alejandro Martínez FernándezFuentes:scopusImmediacy and metamedia. Time dimension on networks
Book PartAbstract: Immediacy has become the dominant future of the networked society. In this new digital universe, evePalabras claves:Immediacy, Networked society, Technologies, TIMEAutores:Valentín Alejandro Martínez FernándezFuentes:scopusThe impact of social media on journalism
ArticleAbstract: Metamedia and value networks are two emerging concepts in the communication area. The first one refePalabras claves:Digital social networks, Media management barometer, Meta-communication, Metamedia, Traditional media, Value networksAutores:Francisco Campos-Freire, López-García X., Rúas-Araújo X., Valentín Alejandro Martínez FernándezFuentes:scopusThe two-speed Europe reflected in public service media funding: A budget based analysis
ArticleAbstract: Introduction. European Public Service Media (PSM) faces today challenges regarding innovation, legitPalabras claves:comparative analysis, funding, legitimacy, License fee, Public Service MediaAutores:Juanatey-Boga S., Rodríguez-Castro M., Valentín Alejandro Martínez FernándezFuentes:scopusNative cybermedia of web and social networks: Presence and activity of Spanish media on facebook and Twitter
Conference ObjectAbstract: The impact of new information and communication technologies on the traditional paradigm of communicPalabras claves:cybermedia, JOURNALISM, SOCIAL NETWORKS, spainAutores:Juanatey-Boga S., Valentín Alejandro Martínez Fernández, Verónica Crespo-PereiraFuentes:scopus