Mostrando 8 resultados de: 8
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Publisher
4ta. Conferencia Iberoamericana en Sistemas, Cibernetica e Informatica, CISCI 2005, Memorias(5)
Contaduria y Administracion(1)
Profesional de la Informacion(1)
Revista de Economia Contemporanea(1)
Área temáticas
Dirección general(3)
Ciencias sociales(2)
Economía(2)
Interacción social(2)
Medios documentales, educativos, informativos; periodismo(2)
Origen
scopus(8)
Audit of corporate communication and business profitability
Conference ObjectAbstract:Palabras claves:Autores:Cerviño J., Orosa J., Sanz De La Tajada L.A., Valentín Alejandro Martínez FernándezFuentes:scopusAn application of the Box-Jenkins methodology to journalistic marketing: The case of the newspaper: El Progreso
Conference ObjectAbstract:Palabras claves:Autores:Juanatey-Boga S., Orosa J., Rebuge E., Valentín Alejandro Martínez FernándezFuentes:scopusAnalysis of communication strategies in the management of food crisis: The Spanish case of bovine spongiform encephalopathy (BSE) or "mad cow disease"
Conference ObjectAbstract:Palabras claves:Autores:Cerviño J., Orosa J., Sanz De La Tajada L.A., Valentín Alejandro Martínez FernándezFuentes:scopusCbkp_redibilidad de los medios de comunicación: análisis de la prensa diaria desde el comportamiento del consumidor
ArticleAbstract: We analysed mass media cbkp_redibility, focusing particularly on generalist journals. We carried outPalabras claves:attitude, cbkp_redibility, CONSUMERS, MASS MEDIA, newspapers, questionnaires, User studies, UsersAutores:Calvo-Porral C., Juanatey-Boga S., Valentín Alejandro Martínez FernándezFuentes:scopusApproach to the image formation of tourist destinations and influence of environmental disasters: Analysis of "The Coast of Death" and the impact of the shipwreck "Prestige"
Conference ObjectAbstract:Palabras claves:Autores:Juanatey-Boga S., Orosa J., Valentín Alejandro Martínez FernándezFuentes:scopusAdvertising investment as a tool for boosting consumption: Testing Galbraith’s hypothesis for Spain
ArticleAbstract: The recession that most of the world economies have been facing in the last years has caused a greatPalabras claves:Advertising investment, Galbraith’s hypothesis, Macroeconomic effects, UnemploymentAutores:Castellanos-García P., Juanatey-Boga S., Valentín Alejandro Martínez FernándezFuentes:scopusTechniques for the study of the total quantity in conjoint analysis: Decisional models
Conference ObjectAbstract:Palabras claves:Autores:Allende S., Bouza-Herrera C.N., Orosa J., Valentín Alejandro Martínez FernándezFuentes:scopusThe social responsibility impact under the portuguese north litoral entrepreneurship optic
ArticleAbstract: Social responsibility appears in the literature in the nineteenth century and since then it has gainPalabras claves:companies, Maia, Results, Social responsibility, SustainabilityAutores:da Silva Faria M.J., Juanatey-Boga S., Valentín Alejandro Martínez FernándezFuentes:scopus