Mostrando 10 resultados de: 20
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Conference Object(20)
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Dirección general(8)
Producción(5)
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Medios documentales, educativos, informativos; periodismo(4)
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ODS 8: Trabajo decente y crecimiento económico(16)
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Origen
scopus(20)
Attitude and Vision of tourism agents in the development of an emerging destination: Case of the Cantón Zapotillo (Loja-Ecuador)
Conference ObjectAbstract: In the case of Ecuador, the tourism sector is seen as a key element for the economic and social devePalabras claves:Cantón Zapotillo, ECUADOR, Rural community tourism, Tourism management and planning, Turistic developmentAutores:Christian Stalin Viñán-Merecí, Eva Sánchez-Amboage, Rodríguez-Fernández M.M., Valentín Alejandro Martínez FernándezFuentes:scopusConceptual and exploratory approach to the role of trust for an efficient publicity: A neuromarketing perspective
Conference ObjectAbstract: An efficient advertisement gets the expected behavioral reaction of its target audience towards thePalabras claves:Neuromarketing, content, attention, emotion and consummer behavior, Publicity efficiency, trustAutores:Juanatey-Boga S., Raquel Tinoco-Egas, Valentín Alejandro Martínez FernándezFuentes:scopusEcuador's 'four worlds' restaurants: Coast Region, Highlands, Amazon Region and Galápagos Islands on TripAdvisor.com
Conference ObjectAbstract: The online scenario that appeared at the beginning of the 21st century, with the creation of web 2.0Palabras claves:ECUADOR, Four worlds, RESTAURANTS, TripAdvisor.comAutores:Eva Sánchez-Amboage, Ramiro Leonardo Ramírez-Coronel, Valentín Alejandro Martínez Fernández, Verónica Mora JácomeFuentes:scopusDistribution as a strategic key in the publishing sector Evolution of the network of points of sale
Conference ObjectAbstract: This communication has a two fold purpose, on the one hand, to partially present the results of a prPalabras claves:Circulation, Distribution networks, Periodic publications, Points of saleAutores:Juanatey-Boga S., Rodríguez-Fernández M.M., Valentín Alejandro Martínez FernándezFuentes:scopusFuture funding of public TV and radio in Europe
Conference ObjectAbstract: The analysis of latest figures and funding systems of public TV and Radio in Europe reflects stagnatPalabras claves:Accountability independence, canon, Funding PSM, Governance, Public Media, TV and Radio, Value and responsibilityAutores:Francisco Campos-Freire, Juanatey-Boga S., Valentín Alejandro Martínez FernándezFuentes:scopusGoogle and YouTube positioning of historic centers and cities heritage of Colombia, Ecuador and Peru
Conference ObjectAbstract: Today the competition between destinations to attract tourists means that there is rivalry between rPalabras claves:Google, Historical Centres, positioning, World Heritage Cities, YOUTUBEAutores:Ana Patricia Armijos-Maurad, Eva Sánchez-Amboage, Rodríguez-Fernández M.M., Valentín Alejandro Martínez FernándezFuentes:scopusInternalization of negative self-image of the city
Conference ObjectAbstract: In times of crisis or traumatic transformation processes, one of the most frequent negative externalPalabras claves:City marketing, COMMUNICATION, Externality, Self-image, Sense/pride of belongingAutores:Escourido-Calvo M., Prado-Domínguez A.J., Valentín Alejandro Martínez FernándezFuentes:scopusKey actions for developing rural community tourism : The case of the parishes of Mangahurco, Cazaderos and Bolaspamba in the Zapotillo Canton (Loja-Ecuador)
Conference ObjectAbstract: In the American continent, and more specifically, of the Ecuadorian country, the tourism sector is pPalabras claves:Community Rural Tourism, ECUADOR, Strategic Plan, Sustainability, Touristic development, Zapotillo CantonAutores:Eva Sánchez-Amboage, Juanatey-Boga S., Rodríguez-Fernández M.M., Valentín Alejandro Martínez FernándezFuentes:scopusRepositioning the city brand to address the socioeconomic paradigm shift based on sustainability: A case study
Conference ObjectAbstract: Among other consequences, the deterioration of the city brand causes a negative self- image, the losPalabras claves:City brand, City marketing, Paradigm shift, Repositioning, SustainabilityAutores:Escourido-Calvo M., Prado-Domínguez A.J., Valentín Alejandro Martínez FernándezFuentes:scopusSVOD platform audience. the case of netflix, blockbuster, hulu and HBO
Conference ObjectAbstract: At the end of the first decade of the 21st century, traditional linear television began, with greatePalabras claves:Advertising, audience, Audiovisual content, NETFLIX, SVOD, Video on DemandAutores:Eva Sánchez-Amboage, Suárez-Cousillas T., Valentín Alejandro Martínez FernándezFuentes:scopus