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An approach to the implementation of neuromarketing techniques by european private TV broadcasters
ArticleAbstract: Changes on media context urge companies to adopt alternative and innovative strategies for decision-Palabras claves:audience, CONSUMERS, Decision Making, Entertainment industry, EUROPE, HABITS, impact, media, Neuromarketing, Neuroscience, Optimization, Private broadcasters, STRATEGIES, televisionAutores:García-Soidán P., Valentín Alejandro Martínez Fernández, Verónica Crespo-PereiraFuentes:scopusA nonparametric bootstrap method for spatial data
ArticleAbstract: The aim is to provide a nonparametric bootstrap method for spatial data, which can be either stationPalabras claves:Bandwidth matrix, Kernel estimation, Resampling method, VariogramAutores:Fernández-Casal R., García-Soidán P., Sergio Castillo-PáezFuentes:googlescopusNonparametric bootstrap approach for unconditional risk mapping under heteroscedasticity
ArticleAbstract: The current work provides a nonparametric resampling procedure for approximating the (unconditional)Palabras claves:Heteroscedasticity, Local linear regression, Resampling methodAutores:Fernández-Casal R., García-Soidán P., Sergio Castillo-PáezFuentes:googlescopusNonparametric estimation of the small-scale variability of heteroscedastic spatial processes
ArticleAbstract: The current study aims to provide nonparametric estimators of the conditional variance and the depenPalabras claves:bias correction, Heteroscedasticity, Local linear estimation, VariogramAutores:Fernández-Casal R., García-Soidán P., Sergio Castillo-PáezFuentes:googlescopusThe impact of (standard vs expert) Facebook friends’ cbkp_redibility on the audio-visual consumption
Book PartAbstract: This paper studies the effect of Facebook friends’ recommendations on the attitude and intention ofPalabras claves:Autores:García-Soidán P., Valentín Alejandro Martínez Fernández, Verónica Crespo-PereiraFuentes:scopusThe neuromarketing professional in the Spanish audiovisual sector
ArticleAbstract: The emergence of new digital business models and its subsequent impact on the consumpton of audiovisPalabras claves:Consumer research, Entertainment industry, Neuromarketng, Neuromarketng professionalAutores:García-Soidán P., Valentín Alejandro Martínez Fernández, Verónica Crespo-PereiraFuentes:scopus