Mostrando 6 resultados de: 6
Filtros aplicados
Publisher
Profesional de la Informacion(2)
Spatial Statistics(2)
Computational Statistics and Data Analysis(1)
To the Next Station: Papers on Culture and Digital Communication(1)
Área temáticas
Interacción social(3)
Probabilidades y matemática aplicada(2)
Aritmética(1)
Colecciones de estadísticas generales(1)
Comunicaciones(1)
Área de conocimiento
Marketing(2)
Comunicación(1)
Estadísticas(1)
Inferencia estadística(1)
Modelo estadístico(1)
Origen
google(3)
An approach to the implementation of neuromarketing techniques by european private TV broadcasters
ArticleAbstract: Changes on media context urge companies to adopt alternative and innovative strategies for decision-Palabras claves:audience, CONSUMERS, Decision Making, Entertainment industry, EUROPE, HABITS, impact, media, Neuromarketing, Neuroscience, Optimization, Private broadcasters, STRATEGIES, televisionAutores:García-Soidán P., Valentín Alejandro Martínez Fernández, Verónica Crespo-PereiraFuentes:scopusA nonparametric bootstrap method for spatial data
ArticleAbstract: The aim is to provide a nonparametric bootstrap method for spatial data, which can be either stationPalabras claves:Bandwidth matrix, Kernel estimation, Resampling method, VariogramAutores:Fernández-Casal R., García-Soidán P., Sergio Castillo-PáezFuentes:googlescopusNonparametric bootstrap approach for unconditional risk mapping under heteroscedasticity
ArticleAbstract: The current work provides a nonparametric resampling procedure for approximating the (unconditional)Palabras claves:Heteroscedasticity, Local linear regression, Resampling methodAutores:Fernández-Casal R., García-Soidán P., Sergio Castillo-PáezFuentes:googlescopusNonparametric estimation of the small-scale variability of heteroscedastic spatial processes
ArticleAbstract: The current study aims to provide nonparametric estimators of the conditional variance and the depenPalabras claves:bias correction, Heteroscedasticity, Local linear estimation, VariogramAutores:Fernández-Casal R., García-Soidán P., Sergio Castillo-PáezFuentes:googlescopusThe impact of (standard vs expert) Facebook friends’ cbkp_redibility on the audio-visual consumption
Book PartAbstract: This paper studies the effect of Facebook friends’ recommendations on the attitude and intention ofPalabras claves:Autores:García-Soidán P., Valentín Alejandro Martínez Fernández, Verónica Crespo-PereiraFuentes:scopusThe neuromarketing professional in the Spanish audiovisual sector
ArticleAbstract: The emergence of new digital business models and its subsequent impact on the consumpton of audiovisPalabras claves:Consumer research, Entertainment industry, Neuromarketng, Neuromarketng professionalAutores:García-Soidán P., Valentín Alejandro Martínez Fernández, Verónica Crespo-PereiraFuentes:scopus