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Communication as the center of the new norm ISO 26000 guides for EnterpriseSocial Responsibility
Conference ObjectAbstract: The communication is in the centre of the businesses, the economic activity and the society. A interPalabras claves:cbkp_redibility, Enterprise social responsibility, Ethical management of the quality and good practices, ReputationAutores:Francisco Campos-Freire, Salgueiro Santiso M.Fuentes:scopusQuality and transparency, social responsibility challenges and opportunities for the cbkp_redibility of communication
Conference ObjectAbstract: The social conception of the company goes beyond its economic and financial dimension or of its legaPalabras claves:Confidence and cbkp_redibility, Enterprise social responsibility, Quality management, ReputationAutores:Francisco Campos-Freire, Salgueiro Santiso M.Fuentes:scopus