Mostrando 7 resultados de: 7
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Advances in Intelligent Systems and Computing(3)
Iberian Conference on Information Systems and Technologies, CISTI(2)
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Competing tourist destinations and their positioning on the social medium Facebook: Ecuador, Colombia and Peru
Conference ObjectAbstract: Today’s tourist industry is characterised by its increasingly profitable and competitive nature, forPalabras claves:facebook, positioning, Promotion, Social Medium, Tourist destinationAutores:C. Viñan Mereci, Christian Stalin Viñán-Merecí, Rodríguez-Fernández M.M., Rodríguez-Vázquez C., Valentín Alejandro Martínez FernándezFuentes:rraaescopusCultural Tourism in a Post-COVID-19 Scenario: The French Way of Saint James in Spain from the Perspective of Promotional Communication
ArticleAbstract: Tourism has been one of the sectors most affected by the COVID-19 pandemic. One of the side effectsPalabras claves:covid-19, Cultural tourism, French Way, French Way of Saint James, promotional communicationAutores:Castellanos-García P., Rodríguez-Vázquez C., Valentín Alejandro Martínez FernándezFuentes:scopusGalician spas in facebook
Book PartAbstract: In Spain, Galicia is considered one of the best-rated regions in reference to Thermal Tourism. ThisPalabras claves:Galicia, Likealyzer, Social media, Thermal TourismAutores:Eva Sánchez-Amboage, María Dolores Mahauad-Burneo, Rodríguez-Fernández M.M., Rodríguez-Vázquez C.Fuentes:scopusNational parks of Ecuador and its promotion through Social Networks
Conference ObjectAbstract: The government of Ecuador there has managed a model of development that it values to all his culturePalabras claves:ECUADOR, National Parks, Promotion, SOCIAL NETWORKSAutores:Ana Patricia Armijos-Maurad, Rodríguez-Fernández M.M., Rodríguez-Vázquez C., Valentín Alejandro Martínez FernándezFuentes:scopusImpact of digital technologies on the transformation of business model of the travel agencies in Ecuador: From analogue to digital
ArticleAbstract: The objective of this article is to analyse the use that the main travel agencies in Ecuador carry oPalabras claves:Facebook and travel agencies, ict, Tourist intermediationAutores:María Dolores Mahauad-Burneo, Rodríguez-Fernández M.M., Rodríguez-Vázquez C., Valentín Alejandro Martínez FernándezFuentes:scopusSocial capital, an "asset" for community tourism in Ecuador
Conference ObjectAbstract: The aim of this paper is to study the role played by social capital as an 'asset' for community tourPalabras claves:COMMUNITY TOURISM, Cooperation, ECUADOR, Linking social capital, social capital, Social infrastructureAutores:Alex-Paúl Ludeña-Reyes, Eva Sánchez-Amboage, Pollán M.E.M., Rodríguez-Vázquez C.Fuentes:googlescopusSocial networks and their role in the promotion of emerging tourist destinations: The case of the area 7 of Ecuador
Book PartAbstract: Digital social media have an essential role in the promotion of tourist destinations representing imPalabras claves:Digital social media, facebook, Promotion management, South of Ecuador-Region 7, Tourist destinationsAutores:María Dolores Mahauad-Burneo, Ramiro Armijos-Valdivieso, Rodríguez-Vázquez C., Valentín Alejandro Martínez FernándezFuentes:scopus