Mostrando 9 resultados de: 9
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Publisher
Advances in Intelligent Systems and Computing(2)
Espacios(2)
Profesional de la Informacion(2)
2015 10th Iberian Conference on Information Systems and Technologies, CISTI 2015(1)
Estudios Sobre el Mensaje Periodistico(1)
Área temáticas
Interacción social(7)
Medios documentales, educativos, informativos; periodismo(4)
Dirección general(3)
Producción(3)
Publicidad y relaciones públicas(2)
Origen
scopus(9)
Cbkp_redibilidad de los medios de comunicación: análisis de la prensa diaria desde el comportamiento del consumidor
ArticleAbstract: We analysed mass media cbkp_redibility, focusing particularly on generalist journals. We carried outPalabras claves:attitude, cbkp_redibility, CONSUMERS, MASS MEDIA, newspapers, questionnaires, User studies, UsersAutores:Calvo-Porral C., Juanatey-Boga S., Valentín Alejandro Martínez FernándezFuentes:scopusCbkp_redibility of online press: A strategy for distinction and audience generation
ArticleAbstract: The regular paper publications sector has implemented significant business model transformations toPalabras claves:cbkp_redibility, digital journalism, Digital Media, Digital press, Dimensions, Galician university students, newspapers, Online press, Publications, structural equation modeling, SURVEYSAutores:Juanatey-Boga S., Rodríguez-Fernández M.M., Valentín Alejandro Martínez FernándezFuentes:scopusApplication of technology of information and communication in the business world: The value of affiliate marketing
ArticleAbstract: The present economic situation has challenged many firms to focus on technological change showing aPalabras claves:Affiliation marketing and advertising, IT Management, Technological ChangeAutores:Juanatey-Boga S., Rodríguez-Fernández M.M., Rodríguez-Vázquez C., Valentín Alejandro Martínez FernándezFuentes:scopusAgenda setting and economic crisis: Influence of the press in the consumption and saving behavior
ArticleAbstract: The analysis of media influence over society has generated an important interest for social investigPalabras claves:Agenda Setting, Consumption periodismo, interactividad, media, Participacion, Savings, Social media, TwitterAutores:Costa-Sanchez C., Juanatey-Boga S., Valentín Alejandro Martínez FernándezFuentes:scopusNative cybermedia of web and social networks: Presence and activity of Spanish media on facebook and Twitter
Conference ObjectAbstract: The impact of new information and communication technologies on the traditional paradigm of communicPalabras claves:cybermedia, JOURNALISM, SOCIAL NETWORKS, spainAutores:Juanatey-Boga S., Valentín Alejandro Martínez Fernández, Verónica Crespo-PereiraFuentes:scopusProximity communication models: Governance and funding of German, Belgian and Spanish public regional media
Conference ObjectAbstract: This paper approaches three different proximity communication models, the German one, the Belgic onePalabras claves:ARD, FORTA, Governance, Proximity communication, Public funding, Public television, Regional television, RTBF, VRTAutores:Francisco Campos-Freire, Juanatey-Boga S., Rodríguez-Castro M.Fuentes:scopusSocial media communication as a corporate positioning strategy: The galician winemaking sector in Spain
Conference ObjectAbstract: Like gastronomy, wine is one of the cultural and historical elements that comprise a region’s heritaPalabras claves:COMMUNICATION, facebook, Galicia, Online positioning, Social media, Winemaking sectorAutores:Eva Sánchez-Amboage, Juanatey-Boga S., Rodríguez-Fernández M.M., Valentín Alejandro Martínez FernándezFuentes:scopusThe communication of tourist destinations in social media: The case of España Verde
ArticleAbstract: In this work we study and analyze the communication of tourist destinations through social media, maPalabras claves:COMMUNICATION, España Verde, Social media, Tourist destinationAutores:Eva Sánchez-Amboage, Juanatey-Boga S., Rodríguez-Fernández M.M., Valentín Alejandro Martínez FernándezFuentes:scopusTime as a constituent value in attention economy
Conference ObjectAbstract: In today's global society, where everything flows like liquid through the digital network and its noPalabras claves:Attention economy, BIG DATA, CONTENT MARKETING, engagementAutores:Juanatey-Boga S., María Dolores Mahauad-Burneo, Pollán M.E.M., Valentín Alejandro Martínez FernándezFuentes:scopus