Mostrando 10 resultados de: 20
Publisher
Iberian Conference on Information Systems and Technologies, CISTI(4)
Advances in Intelligent Systems and Computing(3)
2015 10th Iberian Conference on Information Systems and Technologies, CISTI 2015(2)
4ta. Conferencia Iberoamericana en Sistemas, Cibernetica e Informatica, CISCI 2005, Memorias(1)
Contaduria y Administracion(1)
Área temáticas
Interacción social(10)
Medios documentales, educativos, informativos; periodismo(7)
Producción(7)
Dirección general(6)
Comunicaciones(5)
Objetivos de Desarrollo Sostenible
ODS 8: Trabajo decente y crecimiento económico(15)
ODS 12: Producción y consumo responsables(7)
ODS 16: Paz, justicia e instituciones sólidas(6)
ODS 9: Industria, innovación e infraestructura(5)
ODS 10: Reducción de las desigualdades(3)
Origen
scopus(20)
An application of the Box-Jenkins methodology to journalistic marketing: The case of the newspaper: El Progreso
Conference ObjectAbstract:Palabras claves:Autores:Juanatey-Boga S., Orosa J., Rebuge E., Valentín Alejandro Martínez FernándezFuentes:scopusAgenda setting and economic crisis: Influence of the press in the consumption and saving behavior
ArticleAbstract: The analysis of media influence over society has generated an important interest for social investigPalabras claves:Agenda Setting, Consumption periodismo, interactividad, media, Participacion, Savings, Social media, TwitterAutores:Costa-Sanchez C., Juanatey-Boga S., Valentín Alejandro Martínez FernándezFuentes:scopusDifusión de la prensa diaria en España 1998-2008: papel vs digital
ArticleAbstract: The circulation of newspapers that have both a "paper version" and a "free digital" version is analyPalabras claves:audience, Circulation media, digital journalism, Digital newspapers, El Mundo, EXPANSION, internet, Marca, Online journalism, Print newspapersAutores:Juanatey-Boga S., Valentín Alejandro Martínez FernándezFuentes:scopusFuture funding of public TV and radio in Europe
Conference ObjectAbstract: The analysis of latest figures and funding systems of public TV and Radio in Europe reflects stagnatPalabras claves:Accountability independence, canon, Funding PSM, Governance, Public Media, TV and Radio, Value and responsibilityAutores:Francisco Campos-Freire, Juanatey-Boga S., Valentín Alejandro Martínez FernándezFuentes:scopusManagement model for Ecuadorian micro-enterprise sector
Conference ObjectAbstract: This article is a quantitative research with a descriptive-applicative methodology. The sample consiPalabras claves:COMPETITIVENESS, management model, Simulator, Tourism micro-enterpriseAutores:Dolores Rojas Toledo, Juanatey-Boga S., Lupe Espejo, Mayra Ortega-Vivanco, Rosales S.O., Zulema Malo-MontoyaFuentes:scopusManagement models of spas in the galicia and northern Portugal
ArticleAbstract: The Euroregion Galicia and northern Portugal makes up the territory with more thermal resources in EPalabras claves:Euroregion, Galicia, Nor-thern Portugal, Thermal TourismAutores:Eva Sánchez-Amboage, Juanatey-Boga S., Rodríguez-Fernández M.M., Valentín Alejandro Martínez FernándezFuentes:scopusProximity communication models: Governance and funding of German, Belgian and Spanish public regional media
Conference ObjectAbstract: This paper approaches three different proximity communication models, the German one, the Belgic onePalabras claves:ARD, FORTA, Governance, Proximity communication, Public funding, Public television, Regional television, RTBF, VRTAutores:Francisco Campos-Freire, Juanatey-Boga S., Rodríguez-Castro M.Fuentes:scopusPrólogo del número especial modelación de problemas socio-económicos
OtherAbstract:Palabras claves:Autores:Juanatey-Boga S., Valentín Alejandro Martínez FernándezFuentes:scopusNative cybermedia of web and social networks: Presence and activity of Spanish media on facebook and Twitter
Conference ObjectAbstract: The impact of new information and communication technologies on the traditional paradigm of communicPalabras claves:cybermedia, JOURNALISM, SOCIAL NETWORKS, spainAutores:Juanatey-Boga S., Valentín Alejandro Martínez Fernández, Verónica Crespo-PereiraFuentes:scopusSocial media communication as a corporate positioning strategy: The galician winemaking sector in Spain
Conference ObjectAbstract: Like gastronomy, wine is one of the cultural and historical elements that comprise a region’s heritaPalabras claves:COMMUNICATION, facebook, Galicia, Online positioning, Social media, Winemaking sectorAutores:Eva Sánchez-Amboage, Juanatey-Boga S., Rodríguez-Fernández M.M., Valentín Alejandro Martínez FernándezFuentes:scopus