Mostrando 10 resultados de: 20
Publisher
Iberian Conference on Information Systems and Technologies, CISTI(4)
Advances in Intelligent Systems and Computing(3)
2015 10th Iberian Conference on Information Systems and Technologies, CISTI 2015(2)
4ta. Conferencia Iberoamericana en Sistemas, Cibernetica e Informatica, CISCI 2005, Memorias(1)
Contaduria y Administracion(1)
Área temáticas
Interacción social(10)
Medios documentales, educativos, informativos; periodismo(7)
Producción(7)
Dirección general(6)
Comunicaciones(5)
Objetivos de Desarrollo Sostenible
ODS 8: Trabajo decente y crecimiento económico(15)
ODS 12: Producción y consumo responsables(7)
ODS 16: Paz, justicia e instituciones sólidas(6)
ODS 9: Industria, innovación e infraestructura(5)
ODS 10: Reducción de las desigualdades(3)
Origen
scopus(20)
An application of the Box-Jenkins methodology to journalistic marketing: The case of the newspaper: El Progreso
Conference ObjectAbstract:Palabras claves:Autores:Juanatey-Boga S., Orosa J., Rebuge E., Valentín Alejandro Martínez FernándezFuentes:scopusAgenda setting and economic crisis: Influence of the press in the consumption and saving behavior
ArticleAbstract: The analysis of media influence over society has generated an important interest for social investigPalabras claves:Agenda Setting, Consumption periodismo, interactividad, media, Participacion, Savings, Social media, TwitterAutores:Costa-Sanchez C., Juanatey-Boga S., Valentín Alejandro Martínez FernándezFuentes:scopusDifusión de la prensa diaria en España 1998-2008: papel vs digital
ArticleAbstract: The circulation of newspapers that have both a "paper version" and a "free digital" version is analyPalabras claves:audience, Circulation media, digital journalism, Digital newspapers, El Mundo, EXPANSION, internet, Marca, Online journalism, Print newspapersAutores:Juanatey-Boga S., Valentín Alejandro Martínez FernándezFuentes:scopusFuture funding of public TV and radio in Europe
Conference ObjectAbstract: The analysis of latest figures and funding systems of public TV and Radio in Europe reflects stagnatPalabras claves:Accountability independence, canon, Funding PSM, Governance, Public Media, TV and Radio, Value and responsibilityAutores:Francisco Campos-Freire, Juanatey-Boga S., Valentín Alejandro Martínez FernándezFuentes:scopusSocial media communication as a corporate positioning strategy: The galician winemaking sector in Spain
Conference ObjectAbstract: Like gastronomy, wine is one of the cultural and historical elements that comprise a region’s heritaPalabras claves:COMMUNICATION, facebook, Galicia, Online positioning, Social media, Winemaking sectorAutores:Eva Sánchez-Amboage, Juanatey-Boga S., Rodríguez-Fernández M.M., Valentín Alejandro Martínez FernándezFuentes:scopusSocial media, a new scenario for tourism promotion: An analysis of the most representative Galician spas in facebook
Conference ObjectAbstract: Galicia is considered one of the best Spanish regions assessed for Thermal Tourism is concerned, recPalabras claves:facebook, Fanpage Karma, Galicia, SPAS, Thermal TourismAutores:Eva Sánchez-Amboage, Juanatey-Boga S., Valentín Alejandro Martínez FernándezFuentes:scopusSocial networks and promotion of thermal tourism destinations of the Euro-region Galicia-Northern Portugal
ArticleAbstract: The euro-region Galicia-Northern Portugal is the territory with more thermal resources in Europe, whPalabras claves:Euro-region Galicia-Northern Portugal, MAXQDA, SOCIAL NETWORKS, Thermal TourismAutores:Eva Sánchez-Amboage, Fernández M.M.R., Fernández V.n.A.M.n., Juanatey-Boga S.Fuentes:scopusSpanish TV series on twitter: What social media audiences say
Book PartAbstract: Online social networking users reflect opinions and attitudes towards the topic discussed. This studPalabras claves:Audiovisual consumption, Social media audience, Spanish TV series, TwitterAutores:Juanatey-Boga S., Verónica Crespo-PereiraFuentes:scopusThe communication of tourist destinations in social media: The case of España Verde
ArticleAbstract: In this work we study and analyze the communication of tourist destinations through social media, maPalabras claves:COMMUNICATION, España Verde, Social media, Tourist destinationAutores:Eva Sánchez-Amboage, Juanatey-Boga S., Rodríguez-Fernández M.M., Valentín Alejandro Martínez FernándezFuentes:scopusThe social responsibility impact under the portuguese north litoral entrepreneurship optic
ArticleAbstract: Social responsibility appears in the literature in the nineteenth century and since then it has gainPalabras claves:companies, Maia, Results, Social responsibility, SustainabilityAutores:da Silva Faria M.J., Juanatey-Boga S., Valentín Alejandro Martínez FernándezFuentes:scopus