Mostrando 9 resultados de: 9
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RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao(4)
Iberian Conference on Information Systems and Technologies, CISTI(2)
Advances in Intelligent Systems and Computing(1)
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scopus(9)
An approach to the implementation of neuromarketing techniques by european private TV broadcasters
ArticleAbstract: Changes on media context urge companies to adopt alternative and innovative strategies for decision-Palabras claves:audience, CONSUMERS, Decision Making, Entertainment industry, EUROPE, HABITS, impact, media, Neuromarketing, Neuroscience, Optimization, Private broadcasters, STRATEGIES, televisionAutores:García-Soidán P., Valentín Alejandro Martínez Fernández, Verónica Crespo-PereiraFuentes:scopusAnalysis of advertising as a source of financing for the national private television Company RTU (Ecuador)
Conference ObjectAbstract: The research revolves around the national private television company RTU (Ecuador) with respect to tPalabras claves:MODELOS DE NEGOCIO, Publicidad, tecnología, television, Value proposa, WebcastAutores:Ambar Micaela Espinosa-Andrade, Ana Cecilia Vaca-Tapia, Roberto Xavier Manciati-Alarcón, Verónica Crespo-PereiraFuentes:scopusExploitation of the income system of the web tv of the generalist television in the andean community and southern cone: Advertising as the main route of income
ArticleAbstract: Generalist televisions face a digital migration that allows them to compete efficiently with new opePalabras claves:General television, Income systems, Internet television, Web TVAutores:Ana Cecilia Vaca-Tapia, Francklin Rivas, Legerén-Lago B., Valentín Alejandro Martínez Fernández, Verónica Crespo-PereiraFuentes:scopusEuropean public television strategies in the face of the provision of information in the digital age. The case of the british public television
ArticleAbstract: The media revolution of the last decades has encouraged new formulas to guarantee the PSM’s successPalabras claves:BBC, INFORMATION, innovation, televisionAutores:Legerén-Lago B., Verónica Crespo-PereiraFuentes:scopusNeuromarketing as a New Methodology for Broadcasters: A Comparison of European Public and Private Channels
Conference ObjectAbstract: Neuromarketing becomes an allied methodology in market research, for communication and advertising dPalabras claves:Education, Neuromarketing, Public broadcasters, TRANSMEDIA, TVAutores:Jorge Cruz, Verónica Crespo-PereiraFuentes:scopusVertical economic study of the main television advertising concentration groups in spain: Atresmedia and mediaset year 2018
ArticleAbstract: This research compiles and analyzes the economic statements for the year 2018 of the main groups ofPalabras claves:Atresmedia, FINANCIAL ANALYSIS, Mediaset, Private television, Vertical methodAutores:Ana Cecilia Vaca-Tapia, Roberto Xavier Manciati, Valentín Alejandro Martínez Fernández, Verónica Crespo-PereiraFuentes:scopusSpanish TV series on twitter: What social media audiences say
Book PartAbstract: Online social networking users reflect opinions and attitudes towards the topic discussed. This studPalabras claves:Audiovisual consumption, Social media audience, Spanish TV series, TwitterAutores:Juanatey-Boga S., Verónica Crespo-PereiraFuentes:scopusThe impact of legislation on the development of IPTV in Latin America
ArticleAbstract: The telecommunications and television sector is inseparable. The expansion of telecommunications prePalabras claves:Andean community, Internet television, Iptv, Southern cone, televisionAutores:Ana Cecilia Vaca-Tapia, Roberto Xavier Manciati, Verónica Crespo-PereiraFuentes:scopusThe twilight of advertising investment in Spanish regional televisions: Bankruptcy of a financing model
Conference ObjectAbstract: Advertising investment in Spanish regional televisions, publicly owned media, was already below onePalabras claves:Advertising investment, autonomous television, television financingAutores:Juanatey-Boga S., Pollán M.E.M., Valentín Alejandro Martínez Fernández, Verónica Crespo-PereiraFuentes:scopus