Mostrando 10 resultados de: 15
Publisher
RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao(5)
Iberian Conference on Information Systems and Technologies, CISTI(4)
Smart Innovation, Systems and Technologies(2)
2015 10th Iberian Conference on Information Systems and Technologies, CISTI 2015(1)
Advances in Intelligent Systems and Computing(1)
Área temáticas
Interacción social(7)
Comunicaciones(5)
Publicidad y relaciones públicas(4)
Medios documentales, educativos, informativos; periodismo(3)
Comercio(2)
Economic study of the national private radio of Ecuador through an expert system of financial analysis vertical method
ArticleAbstract: As a means of communication, the radio has been providing communicational content to millions of homPalabras claves:Expert System, FINANCIAL ANALYSIS, Radio, Vertical methodAutores:Ana Cecilia Vaca-Tapia, Ana Magali Culqui Medina, Verónica Crespo-Pereira, Viviana Noemí Galarza-LigñaFuentes:scopusFramework for the adaptation of the characteristics of the rhetoric to the construction elements of the video game
Conference ObjectAbstract: Much of contemporary culture is defined through narrative forms [1]. Videogames subvert our traditioPalabras claves:design, Narrative, Neuroscience, Rethoric, videogameAutores:Legerén-Lago B., Verónica Crespo-PereiraFuentes:scopusExploitation of the income system of the web tv of the generalist television in the andean community and southern cone: Advertising as the main route of income
ArticleAbstract: Generalist televisions face a digital migration that allows them to compete efficiently with new opePalabras claves:General television, Income systems, Internet television, Web TVAutores:Ana Cecilia Vaca-Tapia, Francklin Rivas, Legerén-Lago B., Valentín Alejandro Martínez Fernández, Verónica Crespo-PereiraFuentes:scopusSpanish TV series on twitter: What social media audiences say
Book PartAbstract: Online social networking users reflect opinions and attitudes towards the topic discussed. This studPalabras claves:Audiovisual consumption, Social media audience, Spanish TV series, TwitterAutores:Juanatey-Boga S., Verónica Crespo-PereiraFuentes:scopusThe impact of legislation on the development of IPTV in Latin America
ArticleAbstract: The telecommunications and television sector is inseparable. The expansion of telecommunications prePalabras claves:Andean community, Internet television, Iptv, Southern cone, televisionAutores:Ana Cecilia Vaca-Tapia, Roberto Xavier Manciati, Verónica Crespo-PereiraFuentes:scopusThe influence of social media in the media and in political participation
OtherAbstract:Palabras claves:Autores:Jaráiz E., Paulo Carlos López-López, Verónica Crespo-PereiraFuentes:scopusThe new internet television income systems: Theoretical foundation for the development of an expert system based on knowledge
ArticleAbstract: The new media ecosystem is imposing a current television paradigm. The emergence of modern competingPalabras claves:Business models, Internet television, Knowledge Based System, Revenue system, Web TVAutores:Ana Cecilia Vaca-Tapia, Ana Magali Culqui Medina, Verónica Crespo-PereiraFuentes:scopusThe twilight of advertising investment in Spanish regional televisions: Bankruptcy of a financing model
Conference ObjectAbstract: Advertising investment in Spanish regional televisions, publicly owned media, was already below onePalabras claves:Advertising investment, autonomous television, television financingAutores:Juanatey-Boga S., Pollán M.E.M., Valentín Alejandro Martínez Fernández, Verónica Crespo-PereiraFuentes:scopusNative cybermedia of web and social networks: Presence and activity of Spanish media on facebook and Twitter
Conference ObjectAbstract: The impact of new information and communication technologies on the traditional paradigm of communicPalabras claves:cybermedia, JOURNALISM, SOCIAL NETWORKS, spainAutores:Juanatey-Boga S., Valentín Alejandro Martínez Fernández, Verónica Crespo-PereiraFuentes:scopusNeuromarketing as a New Methodology for Broadcasters: A Comparison of European Public and Private Channels
Conference ObjectAbstract: Neuromarketing becomes an allied methodology in market research, for communication and advertising dPalabras claves:Education, Neuromarketing, Public broadcasters, TRANSMEDIA, TVAutores:Jorge Cruz, Verónica Crespo-PereiraFuentes:scopus