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An approach to the implementation of neuromarketing techniques by european private TV broadcasters
ArticleAbstract: Changes on media context urge companies to adopt alternative and innovative strategies for decision-Palabras claves:audience, CONSUMERS, Decision Making, Entertainment industry, EUROPE, HABITS, impact, media, Neuromarketing, Neuroscience, Optimization, Private broadcasters, STRATEGIES, televisionAutores:García-Soidán P., Valentín Alejandro Martínez Fernández, Verónica Crespo-PereiraFuentes:scopusAnalysis of advertising as a source of financing for the national private television Company RTU (Ecuador)
Conference ObjectAbstract: The research revolves around the national private television company RTU (Ecuador) with respect to tPalabras claves:MODELOS DE NEGOCIO, Publicidad, tecnología, television, Value proposa, WebcastAutores:Ambar Micaela Espinosa-Andrade, Ana Cecilia Vaca-Tapia, Roberto Xavier Manciati-Alarcón, Verónica Crespo-PereiraFuentes:scopusEconomic study of the national private radio of Ecuador through an expert system of financial analysis vertical method
ArticleAbstract: As a means of communication, the radio has been providing communicational content to millions of homPalabras claves:Expert System, FINANCIAL ANALYSIS, Radio, Vertical methodAutores:Ana Cecilia Vaca-Tapia, Ana Magali Culqui Medina, Verónica Crespo-Pereira, Viviana Noemí Galarza-LigñaFuentes:scopusEstrategias de comunicación y marketing de marcas de lujo y fast fashion durante la crisis del COVID-19 (Ensayos)
ArticleAbstract: El presente artículo realiza un estado del arte sobre las estrategias de comunicación y marketing quPalabras claves:COMMUNICATION AND MARKETING, Comunicación de masas, CRISIS SANITARIA, ESTRATEGIA EMPRESARIAL, mercadeo, MODA, pandemia COVID-19Autores:Eva Sánchez-Amboage, Matías Enrique Membiela Pollán, Verónica Crespo-PereiraFuentes:rraaeExploitation of the income system of the web tv of the generalist television in the andean community and southern cone: Advertising as the main route of income
ArticleAbstract: Generalist televisions face a digital migration that allows them to compete efficiently with new opePalabras claves:General television, Income systems, Internet television, Web TVAutores:Ana Cecilia Vaca-Tapia, Francklin Rivas, Legerén-Lago B., Valentín Alejandro Martínez Fernández, Verónica Crespo-PereiraFuentes:scopusFacing the challenges of metaverse: a systematic literature review from Social Sciences and Marketing and Communication
ArticleAbstract: The metaverse is the conjunction and optimization of the possibilities of the Internet and technologPalabras claves:Augmented reality, Brands, Business, Extended reality, innovation, MARKETING, MASS MEDIA, metaverse, mixed reality, Neuromarketing, Neuroscience, social sciences, Social value, Systematic Review, Virtual worldsAutores:Eva Sánchez-Amboage, Pollán M.E.M., Verónica Crespo-PereiraFuentes:scopusImplementing Neuromarketing in the Enterprise: Factors That Impact the Adoption of Neuromarketing in Major Spanish Corporations
ArticleAbstract: Technological advances in the field of neuroscience have generally been well-received in the entertaPalabras claves:Advertising, Ethics, large-scale corporations, MARKETING, MULTINATIONALS, Neuromarketing, NeuroscienceAutores:Arregui-Mcgullion J., Legerén-Lago B., Verónica Crespo-PereiraFuentes:scopusThe impact of (standard vs expert) Facebook friends’ credibility on the audio-visual consumption
Book PartAbstract: This paper studies the effect of Facebook friends’ recommendations on the attitude and intention ofPalabras claves:Autores:García-Soidán P., Valentín Alejandro Martínez Fernández, Verónica Crespo-PereiraFuentes:scopusThe impact of legislation on the development of IPTV in Latin America
ArticleAbstract: The telecommunications and television sector is inseparable. The expansion of telecommunications prePalabras claves:Andean community, Internet television, Iptv, Southern cone, televisionAutores:Ana Cecilia Vaca-Tapia, Roberto Xavier Manciati, Verónica Crespo-PereiraFuentes:scopusThe neuromarketing professional in the Spanish audiovisual sector
ArticleAbstract: The emergence of new digital business models and its subsequent impact on the consumpton of audiovisPalabras claves:Consumer research, Entertainment industry, Neuromarketng, Neuromarketng professionalAutores:García-Soidán P., Valentín Alejandro Martínez Fernández, Verónica Crespo-PereiraFuentes:scopus