Mostrando 5 resultados de: 5
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RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao(3)
Advances in Intelligent Systems and Computing(1)
Iberian Conference on Information Systems and Technologies, CISTI(1)
Área temáticas
Publicidad y relaciones públicas(3)
Interacción social(2)
Comercio, comunicaciones, transporte(1)
Derecho militar, fiscal, mercantil e industrial(1)
Medios documentales, educativos, informativos; periodismo(1)
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scopus(5)
Analysis of advertising as a source of financing for the national private television Company RTU (Ecuador)
Conference ObjectAbstract: The research revolves around the national private television company RTU (Ecuador) with respect to tPalabras claves:MODELOS DE NEGOCIO, Publicidad, tecnología, television, Value proposa, WebcastAutores:Ambar Micaela Espinosa-Andrade, Ana Cecilia Vaca-Tapia, Roberto Xavier Manciati-Alarcón, Verónica Crespo-PereiraFuentes:scopusExploitation of the income system of the web tv of the generalist television in the andean community and southern cone: Advertising as the main route of income
ArticleAbstract: Generalist televisions face a digital migration that allows them to compete efficiently with new opePalabras claves:General television, Income systems, Internet television, Web TVAutores:Ana Cecilia Vaca-Tapia, Francklin Rivas, Legerén-Lago B., Valentín Alejandro Martínez Fernández, Verónica Crespo-PereiraFuentes:scopusVertical economic study of the main television advertising concentration groups in spain: Atresmedia and mediaset year 2018
ArticleAbstract: This research compiles and analyzes the economic statements for the year 2018 of the main groups ofPalabras claves:Atresmedia, FINANCIAL ANALYSIS, Mediaset, Private television, Vertical methodAutores:Ana Cecilia Vaca-Tapia, Roberto Xavier Manciati, Valentín Alejandro Martínez Fernández, Verónica Crespo-PereiraFuentes:scopusThe behaviour of Ecuadorian TV micro-enterprises
Book PartAbstract: This study analyses the structure of television in Ecuador by reviewing 50 limited companies, 25 ofPalabras claves:MICROENTERPRISE, Structure, televisionAutores:Ana Cecilia Vaca-Tapia, Mónica López-GolánFuentes:scopusThe impact of legislation on the development of IPTV in Latin America
ArticleAbstract: The telecommunications and television sector is inseparable. The expansion of telecommunications prePalabras claves:Andean community, Internet television, Iptv, Southern cone, televisionAutores:Ana Cecilia Vaca-Tapia, Roberto Xavier Manciati, Verónica Crespo-PereiraFuentes:scopus