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First approach to a methodological proposal for the construction of virtual marketing centers for SMEs
ArticleAbstract: The research is aimed at making a first approach to a proposal for the construction of virtual markePalabras claves:Methodology, smes, Virtual market, Virtual marketing centersAutores:Pazmay-Pazmay P., Ricardo Patricio Medina-Chicaiza, Tibanta-Narváez E.Fuentes:scopusEffects of customer relationship management on student satisfaction in higher education
ArticleAbstract: This study reflects upon the effects of customer relationship management in the satisfaction of thePalabras claves:Customer relationship management, higher education, Student satisfactionAutores:Galo López-Sevilla, Ricardo Patricio Medina-Chicaiza, Teresa Freire-AillónFuentes:scopusSystematic review of literature on course development in virtual teaching-learning spaces
ArticleAbstract: This work is a reflection about the implementation of courses in virtual learning spaces (EVEA) as aPalabras claves:BLearning, teaching-learning, Virtual spacesAutores:González-Hernández W., Osmany Pérez-Barral, Ricardo Patricio Medina-ChicaizaFuentes:scopus