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Teachers' perspectives for a critical agenda in media education post COVID-19. A comparative study in Latin America
ArticleAbstract: The COVID-19 pandemic in Latin America forced a transition from a face-to-face educational model toPalabras claves:alfabetización mediática, competencia digital, COMPETENCIA MEDIÁTICA, covid-19, Digital Skills, docencia, Educommunication, EDUCOMUNICACION, media competencies, Media Literacy, TeachingAutores:Andrada P., Catalina González-Cabrera, Cecilia Ugalde, Mateus J.C., Novomisky S.Fuentes:scopusBrand attachment toward functional, symbolic and hedonic brands
ArticleAbstract: Purpose: Fashionable brands need to develop brand attachment so that their consumers become fans andPalabras claves:ATTACHMENT, Brand, Cross-industry, positioningAutores:Cecilia Ugalde, Ines Kuster-Boluda, Kuster-Boluda I., Natalia Vila-Lopez, Vila-Lopez N.Fuentes:googlescopusInstagram: The social network with the highest interaction to promote Ecuadorian tourist destinations
ArticleAbstract: The importance of the tourism industry and the level of income that it generates constitutes one ofPalabras claves:City brand, COMMUNICATION, engagement, TourismAutores:Cecilia Ugalde, Fausto Avila CampoverdeFuentes:scopusMobile advertising acceptance and use of mobile payment
ArticleAbstract: An assessment was made on the factors that influence mobile trust, perceived usefulness and attitudePalabras claves:Acceptance of mobile advertising, Mobile advertising, Mobile Devices, Mobile marketing strategy, Mobile payment, Mobile trust, User attitudeAutores:Cecilia Ugalde, Soledad PonceFuentes:scopusMedia Competence Inequality in Regular and Flexible/Distance Education Systems
Conference ObjectAbstract: One of the goals of the Ecuadorian government is to reduce inequality in its society. With this goalPalabras claves:Digital divide, Distance education, ICT, Media competence, Media LiteracyAutores:Catalina Gonzalez-Cabrera, Cecilia Ugalde, Lorena PiedraFuentes:scopusMedia Literacy in Primary Education. International perspective of level of literacy competence
ArticleAbstract: The knowledge society requires media literacy education of citizens, who need to be critical and resPalabras claves:diagnosis, Digital Media, Media competence, Media Literacy, Primary educationAutores:Arenas-Fernández A., Cecilia Ugalde, da Mota Matos A.P., Ruíz R.G.Fuentes:scopusMedia education in Ecuador. Exploration and description of a latent need
Book PartAbstract: Media literacy in Ecuador is in a process of growth. Studies have shown that the level of media litePalabras claves:Autores:Catalina González-Cabrera, Cecilia UgaldeFuentes:scopusHow Information and communications technology is used by Ecuadorian teachers and students
ArticleAbstract: This study analyzes some aspects of how ICT is used by high school teachers and students. A quantitaPalabras claves:digital literacy, Educational technology, ICT, Media competence, Media LiteracyAutores:Catalina Gonzalez-Cabrera, Cecilia Ugalde, Diana Rivera-Rogel, Gianella Carrión SalinasFuentes:scopusInequality in ICT access and its influence on media competency
ArticleAbstract: Modern societies no longer focus their efforts only on the use of and access to ICT solutions, theyPalabras claves:Digital divide, Inequality, information and communication technologies (ICT), Media competence, Media LiteracyAutores:Catalina Gonzalez-Cabrera, Cecilia UgaldeFuentes:scopusCause-Related Videos to Sensitize Spanish-Speaking Netizens: Analysis of International Offline and Online Word-of-Mouth
ArticleAbstract: Awareness campaigns run by commercial brands aligned with social causes generate both offline and onPalabras claves:Awareness campaigns, cause-related videos, EWOM, WOM, Word-of-mouthAutores:Cecilia Ugalde, Elísabet Mora, Inés Küster, Natalia VilaFuentes:scopus