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Obra digital. Revista de comunicación, estudios mediáticos y procesos sociales(2)
Advances in Intelligent Systems and Computing(1)
Media Education in Latin America(1)
Brand awareness and brand cbkp_redibility as antecedents for brand attachment.
ArticleAbstract: Las marcas invierten mucho para promocionarse y generar cbkp_redibilidad en sus consumidores para quPalabras claves:APEGO, awareness, Brand, Cbkp_redibilidad, cbkp_redibilidade, cbkp_redibility, identification, intenção de compra, INTENCION DE COMPRA, Marca, NOTORIEDAD, Notoriedade, purchase intentionAutores:Cecilia Ugalde, Elísabet Mora, Inés Küster Boluda, Natalia Vila LópezFuentes:rraaeMedia Competence Inequality in Regular and Flexible/Distance Education Systems
Conference ObjectAbstract: One of the goals of the Ecuadorian government is to reduce inequality in its society. With this goalPalabras claves:Digital divide, Distance education, ict, Media competence, Media LiteracyAutores:Catalina Gonzalez-Cabrera, Cecilia Ugalde, Lorena PiedraFuentes:scopusMedia education in Ecuador. Exploration and description of a latent need
Book PartAbstract: Media literacy in Ecuador is in a process of growth. Studies have shown that the level of media litePalabras claves:Autores:Catalina González-Cabrera, Cecilia UgaldeFuentes:scopusSocial networks and new technologies
ArticleAbstract: Las redes sociales y nuevas tecnologías de la comunicación influyen cada vez más en distintos aspectPalabras claves:ict, Investigación, New Technologies, Novas tecnologias, NUEVAS TECNOLOGÍAS, pesquisa, redes sociais, redes sociales, RESEARCH, SOCIAL NETWORKS, ticAutores:Cecilia UgaldeFuentes:rraae