Mostrando 10 resultados de: 14
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Frontiers in Psychology(2)
Opcion(2)
Corporate Social Responsibility and Environmental Management(1)
Happiness Management and Social Marketing: A Wave of Sustainability and Creativity(1)
Journal of Business and Industrial Marketing(1)
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Dirección general(7)
Publicidad y relaciones públicas(6)
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Juegos y deportes al aire libre(4)
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Digitalization in B2B marketing: omnichannel management from a PLS-SEM approach
ArticleAbstract: Purpose: The purpose of this paper is to establish a reference model that will allow us to understanPalabras claves:Business-to-business, Customer experience, Customer loyalty, Digitalization, Industrial buyer, Industrial purchasing, Loyalty, Omnichannel managementAutores:Alonso-Garcia J., Cuesta-Valiño P., Estela Núñez-Barriopedro, Pablo-Martí F.Fuentes:scopusGestión de calidad como estrategia clave de la felicidad en el deporte federado
ArticleAbstract: La relación entre el deporte y la felicidad es un hecho probado en multitud de ocasiones. El ejercicPalabras claves:calidad percibida; perceived quality, Confianza; Trust, DEPORTE; SPORT, federaciones; federations, felicidad; happiness, kárate; karate, relaciones sociales; social relationships, satisfacción; satisfactionAutores:Cristina Loranca Valle, Estela Núñez-Barriopedro, Pedro Cuesta-ValiñoFuentes:rraaeHow Does Happiness Influence the Loyalty of Karate Athletes? A Model of Structural Equations From the Constructs: Consumer Satisfaction, Engagement, and Meaningful
ArticleAbstract: Federations are concerned about attracting new sportsmen and sportswomen and increasing the number oPalabras claves:Commitment, Consumer satisfaction, engagement, happiness, Loyalty, meaningful, Quality, SemAutores:Cuesta-Valiño P., Estela Núñez-Barriopedro, Rafael Ravina-Ripoll, Rodríguez P.G.Fuentes:scopusIberoamerican advertising ranking: Which top agencies?
ArticleAbstract: The aim of this paper is to analyze the relative position of advertising agencies in Latin America,Palabras claves:Advertising agencies, Advertising award festivals, RANKING, Ranking design, Spot rankingAutores:Estela Núñez-Barriopedro, González del Valle Brena A.Fuentes:scopusInfluence and relationship between branded content and the social media consumer interactions of the luxury fashion brand manolo blahnik
ArticleAbstract: Social networks are particularly significant in marketing and advertising because they provide platfPalabras claves:Branded Content, COMMUNICATION, content analysis, Customer relationship management, engagement, facebook, Fashion brands, fashion marketing, Social media, SOCIAL NETWORKSAutores:Bonilla-Del-río M., Castillo-Abdul B., Estela Núñez-BarriopedroFuentes:scopusQuality Management as a key strategy for happiness in federation-based sport
ArticleAbstract: The relationship between sport and happiness has been proven on many occasions. On this way, physicaPalabras claves:federations, happiness, Karate, perceived quality, SATISFACTION, Social relationships, SPORT, trustAutores:Cuesta-Valiño P., Estela Núñez-Barriopedro, Valle C.L.Fuentes:scopusRanking of Venezuela advertisement and advertising agencies
ArticleAbstract: The aim of this paper is making an analysis of the actual position of Venezuelan advertising agenciePalabras claves:Advertising agencies, Advertising award shows, Design ranking, RANKING, Ranking of advertisementsAutores:Estela Núñez-Barriopedro, González del Valle Brena A.Fuentes:scopusManagement of Loyalty and Its Main Antecedents in Sport Organizations: A Systematic Analysis Review
ArticleAbstract: Sports management is booming, thanks to society’s growing interest in sports in general. This work pPalabras claves:Commitment, Loyalty, SATISFACTION, Service quality, sport management, Systematic Review, trustAutores:Cuesta-Valiño P., Estela Núñez-Barriopedro, Loranca-Valle C., Rodríguez P.G.Fuentes:scopusManagement of the loyalty of the federated karate athlete and its correlation with happiness
Book PartAbstract: There are several studies that analyze the relationship between happiness and the dimensions of commPalabras claves:Affective commitment, Cognitive commitment, happinessAutores:Cuesta-Valiño P., Estela Núñez-Barriopedro, Loranca-Valle C.Fuentes:scopusModel based on service quality, satisfaction and trust, the antecedents of federated athletes' happiness and loyalty
ArticleAbstract: Purpose: The main aim of this work is to design a model in which service quality receives satisfactiPalabras claves:happiness, Karate, Loyalty, PLS, SATISFACTION, Sem, Service quality, sport management, trustAutores:Cuesta-Valiño P., Estela Núñez-Barriopedro, Loranca-Valle C., Penelas-Leguía A.Fuentes:scopus