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Corporate Social Responsibility in the management of the public sector in Ecuador Case study: Autonomous Government of Azuay
Conference ObjectAbstract: Social Responsibility is an emerging factor in the management of all organizations, not least in thePalabras claves:autonomous governments, business management, Public Sector, Sectional Governments, social responsabilityAutores:Mónica-Patricia Costa-Ruiz, Verónica-Alexandra Armijos-BuitrónFuentes:googlescopusCause Marketing in the scientific literature: A bibliometric and cluster review
Conference ObjectAbstract: Marketing related to a cause (CRM) or cause marketing (CM) is a strategy that seeks to consolidate cPalabras claves:Brand, cause marketing, Consumer response, FITAutores:Mónica-Patricia Costa-Ruiz, Verónica-Alexandra Armijos-BuitrónFuentes:googlescopusEcuadorian business investment in ICTs for strengthening business management. Period of analysis 2012-2015
ArticleAbstract: La presente investigación pretende indagar la evolución que ha tenido la inversión en TICS en EcuadoPalabras claves:business management, Empresa, Gestión Empresarial, ICTs business, Inversión, INVESTMENT, TICsAutores:Félix Santiago Loaiza-Andrade, Gonzalo Iván Aguirre-Valdivieso, Mónica-Patricia Costa-Ruiz, Verónica-Alexandra Armijos-BuitrónFuentes:scopusDigitalization of agri-food systems through the use of mobile phones as a sustainable production strategy
Conference ObjectAbstract:Palabras claves:Autores:Alejandra Aguirre-Armijos, Mónica-Patricia Costa-Ruiz, Verónica-Alexandra Armijos-BuitrónFuentes:scopusInfluence of marketing strategies in the generation of consumer habits of luxury goods in Ecuador
ArticleAbstract: This article analyzes the profile of the consumer, the habits of purchase of luxury goods and theirPalabras claves:Consumer habits, income, Luxury goods, MARKETINGAutores:Jhoana Elizabeth Paladines-Benítez, Mónica-Patricia Costa-Ruiz, Verónica-Alexandra Armijos-BuitrónFuentes:scopusPatronage and sponsorship in the online communication management of Ecuadorian companies for improving visibility in digital social media
Book PartAbstract: The advertising channel through the social media shows a lack of efficiency due to the so called “saPalabras claves:Action communication, Corporate social responsibility, Patronage, SponsorshipAutores:J. Paladines Benitez, Jhoana Elizabeth Paladines-Benítez, M. Costa Ruiz, Mónica-Patricia Costa-Ruiz, Raquel Tinoco-Egas, V. Armijos Buitron, Verónica-Alexandra Armijos-BuitrónFuentes:googlerraaescopusKey factors in the formalization of a management model to foster the sustainable development of rural associative companies: A study of agricultural production societies in Ecuador
ArticleAbstract: In the field of rural economy, business association has experienced a significant development in EcuPalabras claves:ASSOCIATIVITY, management model, Rural associative companies, SustainabilityAutores:Félix Santiago Loaiza-Andrade, Gonzalo Iván Aguirre-Valdivieso, Mónica-Patricia Costa-Ruiz, Valentín Alejandro Martínez Fernández, Verónica-Alexandra Armijos-BuitrónFuentes:scopusTrends in corporate social responsibility in financial institutions in the south of Ecuador
Conference ObjectAbstract: The Corporate Social Responsibility (CSR) in Ecuador and specifically in the Loja city, which is locPalabras claves:Corporate social responsibility, Financial sector, IndicatorsAutores:Jhoana Elizabeth Paladines-Benítez, Mónica-Patricia Costa-Ruiz, Verónica-Alexandra Armijos-BuitrónFuentes:googlescopusUse of technology as a relationship strategy with society in older adults
Conference ObjectAbstract:Palabras claves:Autores:Jhoana Elizabeth Paladines-Benítez, Mónica-Patricia Costa-Ruiz, Verónica-Alexandra Armijos-BuitrónFuentes:scopusSecond residence tourism: Socio-cultural impact on sustainable development in southern Ecuador
ArticleAbstract: Tourism has become a development strategy for the Latin American countries that, due to their characPalabras claves:environment, Socio-cultural impact, Sustainable Development, Tourism of second residenceAutores:Jhoana Elizabeth Paladines-Benítez, Mónica-Patricia Costa-Ruiz, Verónica-Alexandra Armijos-BuitrónFuentes:scopus