Mostrando 6 resultados de: 6
Filtros aplicados
Publisher
Advances in Intelligent Systems and Computing(2)
Espacios(2)
Quito, EC: Universidad Andina Simón Bolívar, Sede Ecuador(1)
Revista Mediterranea de Comunicacion(1)
Estrategias de comunicación y marketing de marcas de lujo y fast fashion durante la crisis del COVID-19 (Ensayos)
ArticleAbstract: El presente artículo realiza un estado del arte sobre las estrategias de comunicación y marketing quPalabras claves:COMMUNICATION AND MARKETING, Comunicación de masas, CRISIS SANITARIA, ESTRATEGIA EMPRESARIAL, mercadeo, MODA, pandemia COVID-19Autores:Eva Sánchez-Amboage, Matías Enrique Membiela Pollán, Verónica Crespo-PereiraFuentes:rraaeImpact and positioning in social media of events in southern Ecuador
Book PartAbstract: In the southern region of Ecuador, the framework for developing event tourism is quite good. AccordiPalabras claves:Conferences, ECUADOR, events, SOCIAL NETWORKS, TOURISMAutores:E. Sanchez Amboage, Estefanía Sánchez-Cevallos, Eva Sánchez-Amboage, R. Sanchez Cevallos, V. Mora Jacome, Verónica Mora JácomeFuentes:googlerraaescopusShort video content in the brand strategy. Analysis of the use of TikTok by the Prado Museum
ArticleAbstract: In a society marked by the digital issue and the global pandemic by COVID-19, museums have experiencPalabras claves:Autores:Carlos Toural-Bran, Eva Sánchez-Amboage, Pollán M.E.M., Verónica Crespo-PereiraFuentes:scopusSocial media communication as a corporate positioning strategy: The galician winemaking sector in Spain
Conference ObjectAbstract: Like gastronomy, wine is one of the cultural and historical elements that comprise a region’s heritaPalabras claves:COMMUNICATION, facebook, Galicia, Online positioning, Social media, Winemaking sectorAutores:Eva Sánchez-Amboage, Juanatey-Boga S., Rodríguez-Fernández M.M., Valentín Alejandro Martínez FernándezFuentes:scopusThe communication of tourist destinations in social media: The case of España Verde
ArticleAbstract: In this work we study and analyze the communication of tourist destinations through social media, maPalabras claves:COMMUNICATION, España Verde, Social media, Tourist destinationAutores:Eva Sánchez-Amboage, Juanatey-Boga S., Rodríguez-Fernández M.M., Valentín Alejandro Martínez FernándezFuentes:scopusThe emergent nature of wine tourism in Ecuador and the role of the Social medium Facebook in optimising its positioning
ArticleAbstract: Wine tourism is an emergent activity that has experienced major development in recent years. In thisPalabras claves:ECUADOR, facebook, positioning, Social media, Wine TourismAutores:Eva Sánchez-Amboage, Rodríguez-Fernández M.M., Valentín Alejandro Martínez FernándezFuentes:scopus