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2015 10th Iberian Conference on Information Systems and Technologies, CISTI 2015(1)
Advances in Intelligent Systems and Computing(1)
Iberian Conference on Information Systems and Technologies, CISTI(1)
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Quito, EC: Universidad Andina Simón Bolívar, Sede Ecuador(1)
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Biblioteconomía y Documentación informatica(1)
Costura, confección y vida personal(1)
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Effects of social media on structural social capital and subjective well-being: Insights from a review of the literature
Conference ObjectAbstract: In recent years, the presence of digital and the use of online interaction platforms and tools has bPalabras claves:Bonding social capital, Bridging social capital, Relationship Marketing, Social media, Subjective Well-BeingAutores:Eva Sánchez-Amboage, Pollán M.E.M., Rodríguez-Vázquez C.Fuentes:scopusEstrategias de comunicación y marketing de marcas de lujo y fast fashion durante la crisis del COVID-19 (Ensayos)
ArticleAbstract: El presente artículo realiza un estado del arte sobre las estrategias de comunicación y marketing quPalabras claves:COMMUNICATION AND MARKETING, Comunicación de masas, CRISIS SANITARIA, ESTRATEGIA EMPRESARIAL, mercadeo, MODA, pandemia COVID-19Autores:Eva Sánchez-Amboage, Matías Enrique Membiela Pollán, Verónica Crespo-PereiraFuentes:rraaeGalician spas in facebook
Book PartAbstract: In Spain, Galicia is considered one of the best-rated regions in reference to Thermal Tourism. ThisPalabras claves:Galicia, Likealyzer, Social media, Thermal TourismAutores:Eva Sánchez-Amboage, María Dolores Mahauad-Burneo, Rodríguez-Fernández M.M., Rodríguez-Vázquez C.Fuentes:scopusManagement models of spas in the galicia and northern Portugal
ArticleAbstract: The Euroregion Galicia and northern Portugal makes up the territory with more thermal resources in EPalabras claves:Euroregion, Galicia, Nor-thern Portugal, Thermal TourismAutores:Eva Sánchez-Amboage, Juanatey-Boga S., Rodríguez-Fernández M.M., Valentín Alejandro Martínez FernándezFuentes:scopusSocial media, a new scenario for tourism promotion: An analysis of the most representative Galician spas in facebook
Conference ObjectAbstract: Galicia is considered one of the best Spanish regions assessed for Thermal Tourism is concerned, recPalabras claves:facebook, Fanpage Karma, Galicia, SPAS, Thermal TourismAutores:Eva Sánchez-Amboage, Juanatey-Boga S., Valentín Alejandro Martínez FernándezFuentes:scopusSocial networks and promotion of thermal tourism destinations of the Euro-region Galicia-Northern Portugal
ArticleAbstract: The euro-region Galicia-Northern Portugal is the territory with more thermal resources in Europe, whPalabras claves:Euro-region Galicia-Northern Portugal, MAXQDA, SOCIAL NETWORKS, Thermal TourismAutores:Eva Sánchez-Amboage, Fernández M.M.R., Fernández V.n.A.M.n., Juanatey-Boga S.Fuentes:scopus