Mostrando 10 resultados de: 16
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Iberian Conference on Information Systems and Technologies, CISTI(3)
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4ta. Conferencia Iberoamericana en Sistemas, Cibernetica e Informatica, CISCI 2005, Memorias(1)
Advances in Intelligent Systems and Computing(1)
Advances in Science, Technology and Engineering Systems(1)
An application of the Box-Jenkins methodology to journalistic marketing: The case of the newspaper: El Progreso
Conference ObjectAbstract:Palabras claves:Autores:Juanatey-Boga S., Orosa J., Rebuge E., Valentín Alejandro Martínez FernándezFuentes:scopusAn approach to the implementation of neuromarketing techniques by european private TV broadcasters
ArticleAbstract: Changes on media context urge companies to adopt alternative and innovative strategies for decision-Palabras claves:audience, CONSUMERS, Decision Making, Entertainment industry, EUROPE, HABITS, impact, media, Neuromarketing, Neuroscience, Optimization, Private broadcasters, STRATEGIES, televisionAutores:García-Soidán P., Valentín Alejandro Martínez Fernández, Verónica Crespo-PereiraFuentes:scopusConceptual and exploratory approach to the role of trust for an efficient publicity: A neuromarketing perspective
Conference ObjectAbstract: An efficient advertisement gets the expected behavioral reaction of its target audience towards thePalabras claves:Neuromarketing, content, attention, emotion and consummer behavior, Publicity efficiency, trustAutores:Juanatey-Boga S., Raquel Tinoco-Egas, Valentín Alejandro Martínez FernándezFuentes:scopusApplication of technology of information and communication in the business world: The value of affiliate marketing
ArticleAbstract: The present economic situation has challenged many firms to focus on technological change showing aPalabras claves:Affiliation marketing and advertising, IT Management, Technological ChangeAutores:Juanatey-Boga S., Rodríguez-Fernández M.M., Rodríguez-Vázquez C., Valentín Alejandro Martínez FernándezFuentes:scopusAdvertising investment as a tool for boosting consumption: Testing Galbraith’s hypothesis for Spain
ArticleAbstract: The recession that most of the world economies have been facing in the last years has caused a greatPalabras claves:Advertising investment, Galbraith’s hypothesis, Macroeconomic effects, UnemploymentAutores:Castellanos-García P., Juanatey-Boga S., Valentín Alejandro Martínez FernándezFuentes:scopusExpectation Marketing and Technological, Financial, and Image Risk. The Case of the Release of Cyberpunk 2077 Videogame
Conference ObjectAbstract: The relationship between consumer expectations and satisfaction has brought with it, with the help oPalabras claves:consumer behavior, Consumer satisfaction, Expectation marketing, Hype marketing, Risk, TECHNOLOGICAL INNOVATION, videogameAutores:Escourido-Calvo M., Valentín Alejandro Martínez FernándezFuentes:scopusDistribution as a strategic key in the publishing sector Evolution of the network of points of sale
Conference ObjectAbstract: This communication has a two fold purpose, on the one hand, to partially present the results of a prPalabras claves:Circulation, Distribution networks, Periodic publications, Points of saleAutores:Juanatey-Boga S., Rodríguez-Fernández M.M., Valentín Alejandro Martínez FernándezFuentes:scopusNeuromarketing: Theoretical considerations and measurement tools
ArticleAbstract: Neuromarketing as an emerging field of research combines tools derived from neuroscience and the corPalabras claves:Application tools, Neuromarketing, NeuroscienceAutores:Juanatey-Boga S., Raquel Tinoco-Egas, Valentín Alejandro Martínez FernándezFuentes:scopusInfluence of manufacturer signature on store brands' loyalty and purchase intention
ArticleAbstract: With today's trend toward higher store concentration, building strong store brands has become a prioPalabras claves:Loyalty, Manufacturer, purchase intention, Retailer, Store brandAutores:Calvo-Porral C., Juanatey-Boga S., Valentín Alejandro Martínez FernándezFuentes:scopusMarketing de prensa en tiempos de COVID-19: comparativa de los patrones de consumo de prensa nativa y digital (Monográfico)
ArticleAbstract: El contexto de excepcionalidad que ha provocado el COVID-19 ha tenido consecuencias en la prensa dePalabras claves:CRISIS SANITARIA, DESINFORMACION, Noticias falsas, pandemia COVID-19, PRENSA DIGITAL, PRESSAutores:Ana Cecilia Vaca Tapia, Valentín Alejandro Martínez Fernández, Verónica Crespo-PereiraFuentes:rraae