Mostrando 10 resultados de: 17
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Publisher
Advances in Intelligent Systems and Computing(2)
Espacios(2)
Iberian Conference on Information Systems and Technologies, CISTI(2)
RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao(2)
4ta. Conferencia Iberoamericana en Sistemas, Cibernetica e Informatica, CISCI 2005, Memorias(1)
An application of the Box-Jenkins methodology to journalistic marketing: The case of the newspaper: El Progreso
Conference ObjectAbstract:Palabras claves:Autores:Juanatey-Boga S., Orosa J., Rebuge E., Valentín Alejandro Martínez FernándezFuentes:scopusAn approach to the implementation of neuromarketing techniques by european private TV broadcasters
ArticleAbstract: Changes on media context urge companies to adopt alternative and innovative strategies for decision-Palabras claves:audience, CONSUMERS, Decision Making, Entertainment industry, EUROPE, HABITS, impact, media, Neuromarketing, Neuroscience, Optimization, Private broadcasters, STRATEGIES, televisionAutores:García-Soidán P., Valentín Alejandro Martínez Fernández, Verónica Crespo-PereiraFuentes:scopusAdvertising investment as a tool for boosting consumption: Testing Galbraith’s hypothesis for Spain
ArticleAbstract: The recession that most of the world economies have been facing in the last years has caused a greatPalabras claves:Advertising investment, Galbraith’s hypothesis, Macroeconomic effects, UnemploymentAutores:Castellanos-García P., Juanatey-Boga S., Valentín Alejandro Martínez FernándezFuentes:scopusExploitation of the income system of the web tv of the generalist television in the andean community and southern cone: Advertising as the main route of income
ArticleAbstract: Generalist televisions face a digital migration that allows them to compete efficiently with new opePalabras claves:General television, Income systems, Internet television, Web TVAutores:Ana Cecilia Vaca-Tapia, Francklin Rivas, Legerén-Lago B., Valentín Alejandro Martínez Fernández, Verónica Crespo-PereiraFuentes:scopusExpectation Marketing and Technological, Financial, and Image Risk. The Case of the Release of Cyberpunk 2077 Videogame
Conference ObjectAbstract: The relationship between consumer expectations and satisfaction has brought with it, with the help oPalabras claves:consumer behavior, Consumer satisfaction, Expectation marketing, Hype marketing, Risk, TECHNOLOGICAL INNOVATION, videogameAutores:Escourido-Calvo M., Valentín Alejandro Martínez FernándezFuentes:scopusNational parks of Ecuador and its promotion through Social Networks
Conference ObjectAbstract: The government of Ecuador there has managed a model of development that it values to all his culturePalabras claves:ECUADOR, National Parks, Promotion, SOCIAL NETWORKSAutores:Ana Patricia Armijos-Maurad, Rodríguez-Fernández M.M., Rodríguez-Vázquez C., Valentín Alejandro Martínez FernándezFuentes:scopusMarket Analysis of the Paper Edited Spanish Sports Press: Key features of a structural crisis
Conference ObjectAbstract: The irruption and development of Information and Communication Technologies have generated a signifiPalabras claves:Circulation, PRESS, reader behaviour, sports pressAutores:Juanatey-Boga S., Rodríguez-Fernández M.M., Valentín Alejandro Martínez FernándezFuentes:scopusMarketing de prensa en tiempos de COVID-19: comparativa de los patrones de consumo de prensa nativa y digital (Monográfico)
ArticleAbstract: El contexto de excepcionalidad que ha provocado el COVID-19 ha tenido consecuencias en la prensa dePalabras claves:CRISIS SANITARIA, DESINFORMACION, Noticias falsas, pandemia COVID-19, PRENSA DIGITAL, PRESSAutores:Ana Cecilia Vaca Tapia, Valentín Alejandro Martínez Fernández, Verónica Crespo-PereiraFuentes:rraaeMeasuring the influence of customer-based store brand equity in the purchase intention
ArticleAbstract: Store brands account for and important market share in the Spain and a further increase in expectedPalabras claves:Brand Equity, purchase intention, Retail, Store brand, structural equation modelingAutores:Calvo-Porral C., Juanatey-Boga S., Lévy-Mangín J.P., Valentín Alejandro Martínez FernándezFuentes:scopusInternalising negative self-image externalities: The first objective for city marketing as a municipal management tool1
ArticleAbstract: In times of crisis or traumatic transformation processes, one of the most frequent negative externalPalabras claves:City marketing, Externality, perception, Self-image, Sense/pride of belongingAutores:Escourido-Calvo M., Prado-Domínguez A.J., Valentín Alejandro Martínez FernándezFuentes:scopus