Mostrando 6 resultados de: 6
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Publisher
2015 10th Iberian Conference on Information Systems and Technologies, CISTI 2015(2)
Iberian Conference on Information Systems and Technologies, CISTI(2)
Advances in Intelligent Systems and Computing(1)
Espacios(1)
Área temáticas
Interacción social(3)
Comunidades(2)
Cultura e instituciones(2)
Producción(2)
Publicidad y relaciones públicas(2)
Origen
scopus(6)
Communication of official travel advices on social media
Conference ObjectAbstract: The research of information is a key stage in the election of tourism destinations. Travel advices mPalabras claves:COMMUNICATION, crises, Travel advices, TwitterAutores:De La Torre J.Á., Muñiz D.R.T., Valentín Alejandro Martínez FernándezFuentes:scopusInternalization of negative self-image of the city
Conference ObjectAbstract: In times of crisis or traumatic transformation processes, one of the most frequent negative externalPalabras claves:City marketing, COMMUNICATION, Externality, Self-image, Sense/pride of belongingAutores:Escourido-Calvo M., Prado-Domínguez A.J., Valentín Alejandro Martínez FernándezFuentes:scopusPublic and City Marketing Applied to Improve Participatory Processes in Socio-Economic Paradigm Shifts: Energy Transition. A case study
Conference ObjectAbstract: The complex and uncertain situation generated by socio-economic paradigm shifts, as is the case of tPalabras claves:asymmetric information, Benchmarking, City marketing, COMMUNICATION, Paradigm shift, Participatory process, public marketingAutores:Escourido-Calvo M., Valentín Alejandro Martínez Fernández, Verónica Crespo-PereiraFuentes:scopusSocial media communication and the way of santiago
Conference ObjectAbstract: Today social media has revolutionized how to do communication, organizations and tourism destinationPalabras claves:COMMUNICATION, facebook, Online measuring tools, Social media, Way of SantiagoAutores:Rodríguez-Fernández M.M., Rodríguez-Vázquez C., Valentín Alejandro Martínez FernándezFuentes:scopusSocial media communication as a corporate positioning strategy: The galician winemaking sector in Spain
Conference ObjectAbstract: Like gastronomy, wine is one of the cultural and historical elements that comprise a region’s heritaPalabras claves:COMMUNICATION, facebook, Galicia, Online positioning, Social media, Winemaking sectorAutores:Eva Sánchez-Amboage, Juanatey-Boga S., Rodríguez-Fernández M.M., Valentín Alejandro Martínez FernándezFuentes:scopusThe communication of tourist destinations in social media: The case of España Verde
ArticleAbstract: In this work we study and analyze the communication of tourist destinations through social media, maPalabras claves:COMMUNICATION, España Verde, Social media, Tourist destinationAutores:Eva Sánchez-Amboage, Juanatey-Boga S., Rodríguez-Fernández M.M., Valentín Alejandro Martínez FernándezFuentes:scopus