Mostrando 9 resultados de: 9
Filtros aplicados
Publisher
Advances in Intelligent Systems and Computing(2)
Espacios(2)
Iberian Conference on Information Systems and Technologies, CISTI(2)
2015 10th Iberian Conference on Information Systems and Technologies, CISTI 2015(1)
Estudios Sobre el Mensaje Periodistico(1)
Constructing reality through audiences
Book PartAbstract: The media played an essential role in moving linearly the message to a set of receivers unified in aPalabras claves:audiences, Digital network, REALITY, Social media, TruthAutores:María Dolores Mahauad-Burneo, Valentín Alejandro Martínez FernándezFuentes:scopusAgenda setting and economic crisis: Influence of the press in the consumption and saving behavior
ArticleAbstract: The analysis of media influence over society has generated an important interest for social investigPalabras claves:Agenda Setting, Consumption periodismo, interactividad, media, Participacion, Savings, Social media, TwitterAutores:Costa-Sanchez C., Juanatey-Boga S., Valentín Alejandro Martínez FernándezFuentes:scopusLeading Ecuadorian companies in the wine tourism sector and their positioning on the social medium facebook
Conference ObjectAbstract: In recent years wine tourism has contributed to the positive evolution of tourist destinations, provPalabras claves:ECUADOR, facebook, positioning, Social media, Wine TourismAutores:E. Sanchez Amboage, Eva Sánchez-Amboage, R. Toledo Macas, Rodríguez-Fernández M.M., Ronald-Kleiner Toledo-Macas, Valentín Alejandro Martínez FernándezFuentes:rraaescopusSocial media as a key tool in managing innovation un organizations
Conference ObjectAbstract: The innovation applied to business management has become a key element in the valuation of organizatPalabras claves:innovation, managment, organizations, Social mediaAutores:Jose Ignacio Zumba, María Fernanda Zumba-Zuñiga, Ronald-Kleiner Toledo-Macas, Valentín Alejandro Martínez FernándezFuentes:scopusSocial media communication and the way of santiago
Conference ObjectAbstract: Today social media has revolutionized how to do communication, organizations and tourism destinationPalabras claves:COMMUNICATION, facebook, Online measuring tools, Social media, Way of SantiagoAutores:Rodríguez-Fernández M.M., Rodríguez-Vázquez C., Valentín Alejandro Martínez FernándezFuentes:scopusSocial media communication as a corporate positioning strategy: The galician winemaking sector in Spain
Conference ObjectAbstract: Like gastronomy, wine is one of the cultural and historical elements that comprise a region’s heritaPalabras claves:COMMUNICATION, facebook, Galicia, Online positioning, Social media, Winemaking sectorAutores:Eva Sánchez-Amboage, Juanatey-Boga S., Rodríguez-Fernández M.M., Valentín Alejandro Martínez FernándezFuentes:scopusSocial media: A new tool for managing innovation in SMEs: Analysis in the service sector in the southern region of Ecuador
Conference ObjectAbstract: Today, organizations are called to respond to the growing needs of its customers in a society of conPalabras claves:innovation, managment, Small and medium-sized enterprises, Social mediaAutores:Beder Gonzalo Aguilar-Campoverde, Gerardo Torres-Pereira, María Fernanda Zumba-Zuñiga, Valentín Alejandro Martínez FernándezFuentes:scopusThe communication of tourist destinations in social media: The case of España Verde
ArticleAbstract: In this work we study and analyze the communication of tourist destinations through social media, maPalabras claves:COMMUNICATION, España Verde, Social media, Tourist destinationAutores:Eva Sánchez-Amboage, Juanatey-Boga S., Rodríguez-Fernández M.M., Valentín Alejandro Martínez FernándezFuentes:scopusThe emergent nature of wine tourism in Ecuador and the role of the Social medium Facebook in optimising its positioning
ArticleAbstract: Wine tourism is an emergent activity that has experienced major development in recent years. In thisPalabras claves:ECUADOR, facebook, positioning, Social media, Wine TourismAutores:Eva Sánchez-Amboage, Rodríguez-Fernández M.M., Valentín Alejandro Martínez FernándezFuentes:scopus