Mostrando 10 resultados de: 11
Filtros aplicados
Publisher
Iberian Conference on Information Systems and Technologies, CISTI(3)
Profesional de la Informacion(3)
Advances in Intelligent Systems and Computing(2)
Espacios(1)
Investigacion Operacional(1)
Competing tourist destinations and their positioning on the social medium Facebook: Ecuador, Colombia and Peru
Conference ObjectAbstract: Today’s tourist industry is characterised by its increasingly profitable and competitive nature, forPalabras claves:facebook, positioning, Promotion, Social Medium, Tourist destinationAutores:C. Viñan Mereci, Christian Stalin Viñán-Merecí, Rodríguez-Fernández M.M., Rodríguez-Vázquez C., Valentín Alejandro Martínez FernándezFuentes:rraaescopusApplication of technology of information and communication in the business world: The value of affiliate marketing
ArticleAbstract: The present economic situation has challenged many firms to focus on technological change showing aPalabras claves:Affiliation marketing and advertising, IT Management, Technological ChangeAutores:Juanatey-Boga S., Rodríguez-Fernández M.M., Rodríguez-Vázquez C., Valentín Alejandro Martínez FernándezFuentes:scopusFrom paper to metamedia: The press before the end of printing cycle
ArticleAbstract: We discuss the disappearance of printed newspapers, an important transformation which is a result ofPalabras claves:Daily press, EVOLUTION, Future, media, Metamedia, newspapers, paper, Printed newspapers, ProspectiveAutores:Castellanos-García P., Juanatey-Boga S., Valentín Alejandro Martínez FernándezFuentes:scopusGoogle and YouTube positioning of historic centers and cities heritage of Colombia, Ecuador and Peru
Conference ObjectAbstract: Today the competition between destinations to attract tourists means that there is rivalry between rPalabras claves:Google, Historical Centres, positioning, World Heritage Cities, YOUTUBEAutores:Ana Patricia Armijos-Maurad, Eva Sánchez-Amboage, Rodríguez-Fernández M.M., Valentín Alejandro Martínez FernándezFuentes:scopusNational parks of Ecuador and its promotion through Social Networks
Conference ObjectAbstract: The government of Ecuador there has managed a model of development that it values to all his culturePalabras claves:ECUADOR, National Parks, Promotion, SOCIAL NETWORKSAutores:Ana Patricia Armijos-Maurad, Rodríguez-Fernández M.M., Rodríguez-Vázquez C., Valentín Alejandro Martínez FernándezFuentes:scopusInfluence of manufacturer signature on store brands' loyalty and purchase intention
ArticleAbstract: With today's trend toward higher store concentration, building strong store brands has become a prioPalabras claves:Loyalty, Manufacturer, purchase intention, Retailer, Store brandAutores:Calvo-Porral C., Juanatey-Boga S., Valentín Alejandro Martínez FernándezFuentes:scopusLeading Ecuadorian companies in the wine tourism sector and their positioning on the social medium facebook
Conference ObjectAbstract: In recent years wine tourism has contributed to the positive evolution of tourist destinations, provPalabras claves:ECUADOR, facebook, positioning, Social media, Wine TourismAutores:E. Sanchez Amboage, Eva Sánchez-Amboage, R. Toledo Macas, Rodríguez-Fernández M.M., Ronald-Kleiner Toledo-Macas, Valentín Alejandro Martínez FernándezFuentes:rraaescopusPobreza y desarrollo financiero: Análisis panel de los países del continente Africano
ArticleAbstract: This paper analyzes the impact of the financial and banking development in reducing poverty in AfricPalabras claves:ÁFRICA, Financial development, Financial inclusión, POVERTY, System GMMAutores:Miguel Peñarreta, Pablo Ramiro Armijos Valdivieso, Ramiro Armijos-Valdivieso, Reinaldo Armas-Herrera, Valentín Alejandro Martínez Fernández, Viviana Espinoza-LoayzaFuentes:googlescopusSocial media: A new tool for managing innovation in SMEs: Analysis in the service sector in the southern region of Ecuador
Conference ObjectAbstract: Today, organizations are called to respond to the growing needs of its customers in a society of conPalabras claves:innovation, managment, Small and medium-sized enterprises, Social mediaAutores:Beder Gonzalo Aguilar-Campoverde, Gerardo Torres-Pereira, María Fernanda Zumba-Zuñiga, Valentín Alejandro Martínez FernándezFuentes:scopusThe impact of social media on journalism
ArticleAbstract: Metamedia and value networks are two emerging concepts in the communication area. The first one refePalabras claves:Digital social networks, Media management barometer, Meta-communication, Metamedia, Traditional media, Value networksAutores:Francisco Campos-Freire, López-García X., Rúas-Araújo X., Valentín Alejandro Martínez FernándezFuentes:scopus