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Advances in Intelligent Systems and Computing(3)
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Galician spas in facebook
Book PartAbstract: In Spain, Galicia is considered one of the best-rated regions in reference to Thermal Tourism. ThisPalabras claves:Galicia, Likealyzer, Social media, Thermal TourismAutores:Eva Sánchez-Amboage, María Dolores Mahauad-Burneo, Rodríguez-Fernández M.M., Rodríguez-Vázquez C.Fuentes:scopusGastronomy as a part of the ecuadorian identity: Positioning on the internet and social networks
Book PartAbstract: Gastronomy is one of the distinguishing marks of greater strength to build the image of a destinatioPalabras claves:ECUADOR, Gastronomy, internet, SOCIAL NETWORKS, TOURISMAutores:Fabián Mauricio Gaibor-Monar, Mauricio Patricio Artieda-Ponce, Patricia Marisol Chango-Cañaveral, Rodríguez-Fernández M.M.Fuentes:scopusManagement models of spas in the galicia and northern Portugal
ArticleAbstract: The Euroregion Galicia and northern Portugal makes up the territory with more thermal resources in EPalabras claves:Euroregion, Galicia, Nor-thern Portugal, Thermal TourismAutores:Eva Sánchez-Amboage, Juanatey-Boga S., Rodríguez-Fernández M.M., Valentín Alejandro Martínez FernándezFuentes:scopusImpact of digital technologies on the transformation of business model of the travel agencies in Ecuador: From analogue to digital
ArticleAbstract: The objective of this article is to analyse the use that the main travel agencies in Ecuador carry oPalabras claves:Facebook and travel agencies, ict, Tourist intermediationAutores:María Dolores Mahauad-Burneo, Rodríguez-Fernández M.M., Rodríguez-Vázquez C., Valentín Alejandro Martínez FernándezFuentes:scopusPositioning of Ecuador hotels on Booking.com. the case of Cuenca, Loja, Guayaquil, Quito and Galápagos Islands
Conference ObjectAbstract: The society of the information has generated deep changes in the social and business relationship, iPalabras claves:Booking.com, ECUADOR, Hotels, Tourist destinationAutores:Eva Sánchez-Amboage, Ramiro Leonardo Ramírez-Coronel, Rodríguez-Fernández M.M., Tania Jackeline Ochoa-OchoaFuentes:scopusSocial media communication as a corporate positioning strategy: The galician winemaking sector in Spain
Conference ObjectAbstract: Like gastronomy, wine is one of the cultural and historical elements that comprise a region’s heritaPalabras claves:COMMUNICATION, facebook, Galicia, Online positioning, Social media, Winemaking sectorAutores:Eva Sánchez-Amboage, Juanatey-Boga S., Rodríguez-Fernández M.M., Valentín Alejandro Martínez FernándezFuentes:scopusThe emergent nature of wine tourism in Ecuador and the role of the Social medium Facebook in optimising its positioning
ArticleAbstract: Wine tourism is an emergent activity that has experienced major development in recent years. In thisPalabras claves:ECUADOR, facebook, positioning, Social media, Wine TourismAutores:Eva Sánchez-Amboage, Rodríguez-Fernández M.M., Valentín Alejandro Martínez FernándezFuentes:scopus