Mostrando 10 resultados de: 24
Publisher
Iberian Conference on Information Systems and Technologies Cisti(7)
Iberian Conference on Information Systems and Technologies, CISTI(7)
Advances in Intelligent Systems and Computing(5)
Espacios(4)
Profesional de la Informacion(2)
Área temáticas
Producción(9)
Interacción social(8)
Dirección general(6)
Geografía y viajes(5)
Publicidad y relaciones públicas(5)
Social media communication and the way of santiago
Conference ObjectAbstract: Today social media has revolutionized how to do communication, organizations and tourism destinationPalabras claves:COMMUNICATION, facebook, Online measuring tools, social media, Way of SantiagoAutores:Rodríguez-Fernández M.M., Rodríguez-Vázquez C., Valentín Alejandro Martínez FernándezFuentes:scopusSocial media communication as a corporate positioning strategy: The galician winemaking sector in Spain
Conference ObjectAbstract: Like gastronomy, wine is one of the cultural and historical elements that comprise a region’s heritaPalabras claves:COMMUNICATION, facebook, Galicia, Online positioning, social media, Winemaking sectorAutores:Eva Sánchez-Amboage, Juanatey-Boga S., Rodríguez-Fernández M.M., Valentín Alejandro Martínez FernándezFuentes:scopusSocial networks and promotion of thermal tourism destinations of the Euro-region Galicia-Northern Portugal
ArticleAbstract: The euro-region Galicia-Northern Portugal is the territory with more thermal resources in Europe, whPalabras claves:Euro-region Galicia-Northern Portugal, MAXQDA, SOCIAL NETWORKS, Thermal TourismAutores:Eva Sánchez-Amboage, Fernández M.M.R., Fernández V.n.A.M.n., Juanatey-Boga S., Rodríguez-Fernández M.M.Fuentes:scopusThe communication of tourist destinations in social media: The case of España Verde
ArticleAbstract: In this work we study and analyze the communication of tourist destinations through social media, maPalabras claves:COMMUNICATION, España Verde, social media, Tourist destinationAutores:Eva Sánchez-Amboage, Juanatey-Boga S., Rodríguez-Fernández M.M., Valentín Alejandro Martínez FernándezFuentes:scopusThe emergent nature of wine tourism in Ecuador and the role of the Social medium Facebook in optimising its positioning
ArticleAbstract: Wine tourism is an emergent activity that has experienced major development in recent years. In thisPalabras claves:ECUADOR, facebook, positioning, social media, Wine TourismAutores:Eva Sánchez-Amboage, Rodríguez-Fernández M.M., Valentín Alejandro Martínez FernándezFuentes:scopusVirtual tourist communities and online travel communities
Book PartAbstract: The implementation of information and communication technologies in the tourist industry has resultePalabras claves:Consumer behaviour, EWOM, Online communication, Tourism, Virtual communitiesAutores:Eva Sánchez-Amboage, Juanatey-Boga S., Rodríguez-Fernández M.M.Fuentes:scopusUse, knowledge and assessment of the scientific digital social networks in the galician universities
ArticleAbstract: Scientific social networks (SSN) have been an important advance in the dissemination of knowledge inPalabras claves:Academic social networks, Galician universities, researchers, Researchgate, Science 2.0, Scientific social networks (SSN), SURVEYS, universitiesAutores:Eva Sánchez-Amboage, Rodríguez-Fernández M.M., Valentín Alejandro Martínez FernándezFuentes:scopusAttitude and Vision of tourism agents in the development of an emerging destination: Case of the Cantón Zapotillo (Loja-Ecuador)
Conference ObjectAbstract: In the case of Ecuador, the tourism sector is seen as a key element for the economic and social devePalabras claves:Cantón Zapotillo, ECUADOR, Rural community tourism, Tourism management and planning, Turistic developmentAutores:Christian Stalin Viñán-Merecí, Eva Sánchez-Amboage, Rodríguez-Fernández M.M., Valentín Alejandro Martínez FernándezFuentes:scopusCredibility of online press: A strategy for distinction and audience generation
ArticleAbstract: The regular paper publications sector has implemented significant business model transformations toPalabras claves:cbkp_redibility, credibility, digital journalism, Digital Media, Digital press, Dimensions, Galician university students, newspapers, Online press, Publications, structural equation modeling, SURVEYSAutores:Juanatey-Boga S., Rodríguez-Fernández M.M., Valentín Alejandro Martínez FernándezFuentes:scopusApplication of technology of information and communication in the business world: The value of affiliate marketing
ArticleAbstract: The present economic situation has challenged many firms to focus on technological change showing aPalabras claves:Affiliation marketing and advertising, IT Management, Technological ChangeAutores:Juanatey-Boga S., Rodríguez-Fernández M.M., Rodríguez-Vázquez C., Valentín Alejandro Martínez FernándezFuentes:scopus