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Comparative diagnosis of knowledge management in public and private universities
ArticleAbstract: The purpose of this research is to conduct the first evaluation of knowledge management practices inPalabras claves:Critical success factors for KM, Ecuadorian Universities, Factores críticos para GC, Gestión del Conocimiento, Implementation models of KM, KNOWLEDGE MANAGEMENT, Modelos de implementación de GC, UNIVERSIDADES ECUATORIANASAutores:Christian Wladimir Bermúdez, Jahaira Paola Buñay, Marjorie Del Rosario Ordoñez, Marjorie Ordóñez Guartazaca, Verónica Carolina Coronel Pérez, Verónica CoronelFuentes:googlescopusDeterminants of purchase intention in online Latin American consumers
ArticleAbstract: The purpose of the study was to obtain the determinants that turn purchase intentions of online LatiPalabras claves:Digital consumer, Online consumer behavior, Online shopping, purchase intentionAutores:Christian Wladimir Bermúdez, Erick Paul Murillo, Stalyn Celi, Stalyn Freddy Celi, Verónica Carolina Coronel Pérez, Verónica CoronelFuentes:googlescopusMarketing strategies for marketing organic products in Ecuador
ArticleAbstract: The objective of the present study is the identification of the results of application of the key stPalabras claves:Market, Marketing strategies, organic productionAutores:Marjorie M. Acosta, Melvin Leonardo López Franco, Verónica Carolina Coronel PérezFuentes:scopusMarketing's influence in the PYME's development in Ecuador
ArticleAbstract: El marketing digital ha marcado un gran cambio en la forma de cómo las empresas gestionan el marketiPalabras claves:digital marketing, ict, Marketing Digital, MIPYMES, MiSMEs, Tic'sAutores:Janina Paola Arteaga Cisneros, Marjorie M. Acosta, Verónica Carolina Coronel PérezFuentes:scopusThe marketing of social responsibility in the ecuadorian metallic sector
ArticleAbstract: The objective of the present investigation is the schematization of the concepts in the applicationPalabras claves:administration, MARKETING, Social responsibilityAutores:Jahaira Paola Buñay, JORGE LUIS CHABUSA VARGAS, Marjorie M. Acosta, Verónica Carolina Coronel PérezFuentes:scopus