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Design of a business model for the creation of a fish farm in the canton of valencia
ArticleAbstract: The primary objective of this research is to design a business model for the creation of a fish farmPalabras claves:Business model, COMPANY, entrepreneurship, Fish FarmAutores:Aída Margarita Izquierdo Morán, Briggitte Maricela Rivera Cadena, Jiménez E.B., Lisenia Karina Baque VillanuevaFuentes:scopusGeneration of added value through digital marketing in msmes
ArticleAbstract: Currently, Mipymes present great challenges with the accelerated technological transformation causedPalabras claves:digital marketing, MIPYMES, Value addedAutores:Aída Margarita Izquierdo Morán, Danilo Augusto Viteri Intriago, Lisenia Karina Baque Villanueva, Lyzbeth Kruscthalia Álvarez GómezFuentes:googlescopusHandling of the Indeterminacy in the Market Segmentation of the Tourist Destination Patrimonial City of Cuenca - Ecuador
ArticleAbstract: This paper aims to identify the profiles of the different segments of tourists who visit the destinaPalabras claves:linguistic terms, Market Segmentation, Single Value Neutrosophic Sets, Tourist destinationAutores:Aída Margarita Izquierdo Morán, MOREIRA ROSALES LOURDES VIVIANA, Óscar Rodrigo Aldaz Bombón, Sharon Dinarza Álvarez GómezFuentes:googlescopusOrganizational design to improve work performance at the vÉlez carriel quevedo agency
ArticleAbstract: The work performance is introduced in various organizational forms in a company, be these small, medPalabras claves:Creative strategy, Evaluation, Organizational design, Organizational structure, Work performanceAutores:Aída Margarita Izquierdo Morán, Lisenia Karina Baque Villanueva, Lyzbeth Kruscthalia Álvarez GómezFuentes:scopusMarketing strategies to position the air fumigation company in the canton Buena FE
ArticleAbstract: Currently there are new ways to lead markets and position companies in the country being economicallPalabras claves:Market, Marketing mix, positioning, STRATEGIESAutores:Aída Margarita Izquierdo Morán, Diana Gabriela Izquierdo Morán, Mathew Miguel Zúñiga BerrezuetaFuentes:scopusQR codes for the promotion of tourist establishments in the canton of quevedo
ArticleAbstract: Nowadays companies and tourism need to make themselves known by different means and among them the mPalabras claves:Online marketing, STRATEGIES, TECHNOLOGY, TOURISM, “QR” codeAutores:Aída Margarita Izquierdo Morán, Lisenia Karina Baque Villanueva, Lyzbeth Kruscthalia Álvarez GómezFuentes:googlescopusStrategic alignment and its impact on management control in organizations
ArticleAbstract: Strategic management, due to its comprehensive nature that integrates all systems into a single straPalabras claves:Management control, processes, Strategic alignment, Strategic direction, Strategic objectivesAutores:Aída Margarita Izquierdo Morán, Gilma Nelly Rivera Segura, Jorge Antonio Acurio Armas, Raúl Comas-RodríguezFuentes:scopusStrategic marketing for the business positioning of toÑito washing machine and lubricator in the quevedo canton
ArticleAbstract: Currently organizations are developing competitively in the business market, where they must not onlPalabras claves:Action plan, Marketing mix, positioning, STRATEGIESAutores:Aída Margarita Izquierdo Morán, Eulisis Fraterno García Almeida, Lisenia Karina Baque Villanueva, Raúl Comas-RodríguezFuentes:scopus