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Business plan for the enterprises of popular and solidarity economy actors and organizations
ArticleAbstract: The primary objective of this research is to design the structure of a new business plan for the venPalabras claves:Business Plan, COMPANY, entrepreneurshipAutores:Aída Margarita Izquierdo Morán, Danilo Augusto Viteri Intriago, Lisenia Karina Baque Villanueva, Lyzbeth Kruscthalia Álvarez GómezFuentes:scopusAdministrative management model for the business development of hotel barros in quevedo city
ArticleAbstract: The work presented constitutes the results obtained from the investigation of a complex examinationPalabras claves:Administrative Management, Administrative process, Decision MakingAutores:Aída Margarita Izquierdo Morán, Danilo Augusto Viteri Intriago, Guillermo Omar Verdezoto Cordova, Sergio Sixto González RodríguezFuentes:scopusDesign of a business model for the creation of a fish farm in the canton of valencia
ArticleAbstract: The primary objective of this research is to design a business model for the creation of a fish farmPalabras claves:Business model, COMPANY, entrepreneurship, Fish FarmAutores:Aída Margarita Izquierdo Morán, Briggitte Maricela Rivera Cadena, Jiménez E.B., Lisenia Karina Baque VillanuevaFuentes:scopusGeneration of added value through digital marketing in msmes
ArticleAbstract: Currently, Mipymes present great challenges with the accelerated technological transformation causedPalabras claves:digital marketing, MIPYMES, Value addedAutores:Aída Margarita Izquierdo Morán, Danilo Augusto Viteri Intriago, Lisenia Karina Baque Villanueva, Lyzbeth Kruscthalia Álvarez GómezFuentes:googlescopusOrganizational design to improve work performance at the vÉlez carriel quevedo agency
ArticleAbstract: The work performance is introduced in various organizational forms in a company, be these small, medPalabras claves:Creative strategy, Evaluation, Organizational design, Organizational structure, Work performanceAutores:Aída Margarita Izquierdo Morán, Lisenia Karina Baque Villanueva, Lyzbeth Kruscthalia Álvarez GómezFuentes:scopusMETHODOLOGICAL STRUCTURE OF A STRATEGIC PLAN TO IMPROVE SALES IN MIPYMES OF THE QUEVEDO CANTON
ArticleAbstract: Strategic planning is a very important tool that helps the management of the organization, since itPalabras claves:MIPYME, planning, Strategic direction, Strategic PlanningAutores:Aída Margarita Izquierdo Morán, Intriago D.A.V., Lisenia Karina Baque VillanuevaFuentes:scopusMarketing strategies for the commercialization of biodegradable cleaning and cleaning products from the quibisa company
ArticleAbstract: Marketing has become a fundamental tool to market products to potential markets and position companiPalabras claves:Market, MARKETING PLAN, positioning, STRATEGIESAutores:Aída Margarita Izquierdo Morán, Danilo Augusto Viteri Intriago, Lisenia Karina Baque Villanueva, Sheylla Ariana Zambrano NavarreteFuentes:scopusMarketing strategies to position the air fumigation company in the canton Buena FE
ArticleAbstract: Currently there are new ways to lead markets and position companies in the country being economicallPalabras claves:Market, Marketing mix, positioning, STRATEGIESAutores:Aída Margarita Izquierdo Morán, Diana Gabriela Izquierdo Morán, Mathew Miguel Zúñiga BerrezuetaFuentes:scopusQR codes for the promotion of tourist establishments in the canton of quevedo
ArticleAbstract: Nowadays companies and tourism need to make themselves known by different means and among them the mPalabras claves:Online marketing, STRATEGIES, TECHNOLOGY, TOURISM, “QR” codeAutores:Aída Margarita Izquierdo Morán, Lisenia Karina Baque Villanueva, Lyzbeth Kruscthalia Álvarez GómezFuentes:googlescopusStrategic alignment and its impact on management control in organizations
ArticleAbstract: Strategic management, due to its comprehensive nature that integrates all systems into a single straPalabras claves:Management control, processes, Strategic alignment, Strategic direction, Strategic objectivesAutores:Aída Margarita Izquierdo Morán, Gilma Nelly Rivera Segura, Jorge Antonio Acurio Armas, Raúl Comas-RodríguezFuentes:scopus