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Iberian Conference on Information Systems and Technologies, CISTI(7)
Advances in Intelligent Systems and Computing(5)
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2015 10th Iberian Conference on Information Systems and Technologies, CISTI 2015(1)
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Competing tourist destinations and their positioning on the social medium Facebook: Ecuador, Colombia and Peru
Conference ObjectAbstract: Today’s tourist industry is characterised by its increasingly profitable and competitive nature, forPalabras claves:facebook, positioning, Promotion, Social Medium, Tourist destinationAutores:C. Viñan Mereci, Christian Stalin Viñán-Merecí, Rodríguez-Fernández M.M., Rodríguez-Vázquez C., Valentín Alejandro Martínez FernándezFuentes:rraaescopusAttitude and Vision of tourism agents in the development of an emerging destination: Case of the Cantón Zapotillo (Loja-Ecuador)
Conference ObjectAbstract: In the case of Ecuador, the tourism sector is seen as a key element for the economic and social devePalabras claves:Cantón Zapotillo, ECUADOR, Rural community tourism, Tourism management and planning, Turistic developmentAutores:Christian Stalin Viñán-Merecí, Eva Sánchez-Amboage, Rodríguez-Fernández M.M., Valentín Alejandro Martínez FernándezFuentes:scopusCbkp_redibility of online press: A strategy for distinction and audience generation
ArticleAbstract: The regular paper publications sector has implemented significant business model transformations toPalabras claves:cbkp_redibility, digital journalism, Digital Media, Digital press, Dimensions, Galician university students, newspapers, Online press, Publications, structural equation modeling, SURVEYSAutores:Juanatey-Boga S., Rodríguez-Fernández M.M., Valentín Alejandro Martínez FernándezFuentes:scopusApplication of technology of information and communication in the business world: The value of affiliate marketing
ArticleAbstract: The present economic situation has challenged many firms to focus on technological change showing aPalabras claves:Affiliation marketing and advertising, IT Management, Technological ChangeAutores:Juanatey-Boga S., Rodríguez-Fernández M.M., Rodríguez-Vázquez C., Valentín Alejandro Martínez FernándezFuentes:scopusGalician spas in facebook
Book PartAbstract: In Spain, Galicia is considered one of the best-rated regions in reference to Thermal Tourism. ThisPalabras claves:Galicia, Likealyzer, Social media, Thermal TourismAutores:Eva Sánchez-Amboage, María Dolores Mahauad-Burneo, Rodríguez-Fernández M.M., Rodríguez-Vázquez C.Fuentes:scopusGastronomy as a part of the ecuadorian identity: Positioning on the internet and social networks
Book PartAbstract: Gastronomy is one of the distinguishing marks of greater strength to build the image of a destinatioPalabras claves:ECUADOR, Gastronomy, internet, SOCIAL NETWORKS, TOURISMAutores:Fabián Mauricio Gaibor-Monar, Mauricio Patricio Artieda-Ponce, Patricia Marisol Chango-Cañaveral, Rodríguez-Fernández M.M.Fuentes:scopusGoogle and YouTube positioning of historic centers and cities heritage of Colombia, Ecuador and Peru
Conference ObjectAbstract: Today the competition between destinations to attract tourists means that there is rivalry between rPalabras claves:Google, Historical Centres, positioning, World Heritage Cities, YOUTUBEAutores:Ana Patricia Armijos-Maurad, Eva Sánchez-Amboage, Rodríguez-Fernández M.M., Valentín Alejandro Martínez FernándezFuentes:scopusDistribution as a strategic key in the publishing sector Evolution of the network of points of sale
Conference ObjectAbstract: This communication has a two fold purpose, on the one hand, to partially present the results of a prPalabras claves:Circulation, Distribution networks, Periodic publications, Points of saleAutores:Juanatey-Boga S., Rodríguez-Fernández M.M., Valentín Alejandro Martínez FernándezFuentes:scopusNational parks of Ecuador and its promotion through Social Networks
Conference ObjectAbstract: The government of Ecuador there has managed a model of development that it values to all his culturePalabras claves:ECUADOR, National Parks, Promotion, SOCIAL NETWORKSAutores:Ana Patricia Armijos-Maurad, Rodríguez-Fernández M.M., Rodríguez-Vázquez C., Valentín Alejandro Martínez FernándezFuentes:scopusManagement models of spas in the galicia and northern Portugal
ArticleAbstract: The Euroregion Galicia and northern Portugal makes up the territory with more thermal resources in EPalabras claves:Euroregion, Galicia, Nor-thern Portugal, Thermal TourismAutores:Eva Sánchez-Amboage, Juanatey-Boga S., Rodríguez-Fernández M.M., Valentín Alejandro Martínez FernándezFuentes:scopus