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Economic study of the national private radio of Ecuador through an expert system of financial analysis vertical method
ArticleAbstract: As a means of communication, the radio has been providing communicational content to millions of homPalabras claves:Expert System, FINANCIAL ANALYSIS, Radio, Vertical methodAutores:Ana Cecilia Vaca-Tapia, Ana Magali Culqui Medina, Verónica Crespo-Pereira, Viviana Noemí Galarza-LigñaFuentes:scopusThe influence of social media in the media and in political participation
OtherAbstract:Palabras claves:Autores:Jaráiz E., Paulo Carlos López-López, Verónica Crespo-PereiraFuentes:scopusThe neuromarketing professional in the Spanish audiovisual sector
ArticleAbstract: The emergence of new digital business models and its subsequent impact on the consumpton of audiovisPalabras claves:Consumer research, Entertainment industry, Neuromarketng, Neuromarketng professionalAutores:García-Soidán P., Valentín Alejandro Martínez Fernández, Verónica Crespo-PereiraFuentes:scopusThe new internet television income systems: Theoretical foundation for the development of an expert system based on knowledge
ArticleAbstract: The new media ecosystem is imposing a current television paradigm. The emergence of modern competingPalabras claves:Business models, Internet television, Knowledge-based system, Revenue system, Web TVAutores:Ana Cecilia Vaca-Tapia, Ana Magali Culqui Medina, Verónica Crespo-PereiraFuentes:scopusThe twilight of advertising investment in Spanish regional televisions: Bankruptcy of a financing model
Conference ObjectAbstract: Advertising investment in Spanish regional televisions, publicly owned media, was already below onePalabras claves:Advertising investment, autonomous television, television financingAutores:Juanatey-Boga S., Pollán M.E.M., Valentín Alejandro Martínez Fernández, Verónica Crespo-PereiraFuentes:scopusSpanish TV series on twitter: What social media audiences say
Book PartAbstract: Online social networking users reflect opinions and attitudes towards the topic discussed. This studPalabras claves:Audiovisual consumption, Social media audience, Spanish TV series, TwitterAutores:Juanatey-Boga S., Verónica Crespo-PereiraFuentes:scopusTelevision design through neuroscience
ArticleAbstract: Cognitive neuroscience has provided a better understanding of the impact of media stimuli on cognitiPalabras claves:Attention, Audiovisual content, Bibliographic review, Content design, Edition, Emotion, Literature review, Neuromarketing, Neuroscience, STORYTELLING, television, Television contentAutores:Legerén-Lago B., Verónica Crespo-PereiraFuentes:scopusThe impact of (standard vs expert) Facebook friends’ credibility on the audio-visual consumption
Book PartAbstract: This paper studies the effect of Facebook friends’ recommendations on the attitude and intention ofPalabras claves:Autores:García-Soidán P., Valentín Alejandro Martínez Fernández, Verónica Crespo-PereiraFuentes:scopusThe impact of legislation on the development of IPTV in Latin America
ArticleAbstract: The telecommunications and television sector is inseparable. The expansion of telecommunications prePalabras claves:Andean community, Internet television, Iptv, Southern cone, televisionAutores:Ana Cecilia Vaca-Tapia, Roberto Xavier Manciati, Roberto Xavier Manciati-Alarcón, Verónica Crespo-PereiraFuentes:scopusVertical economic study of the main television advertising concentration groups in spain: Atresmedia and mediaset year 2018
ArticleAbstract: This research compiles and analyzes the economic statements for the year 2018 of the main groups ofPalabras claves:Atresmedia, FINANCIAL ANALYSIS, Mediaset, Private television, Vertical methodAutores:Ana Cecilia Vaca-Tapia, Roberto Xavier Manciati, Valentín Alejandro Martínez Fernández, Verónica Crespo-PereiraFuentes:scopus