Mostrando 10 resultados de: 26
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RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao(8)
Iberian Conference on Information Systems and Technologies, CISTI(5)
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Smart Innovation, Systems and Technologies(2)
2015 10th Iberian Conference on Information Systems and Technologies, CISTI 2015(1)
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An approach to the implementation of neuromarketing techniques by european private TV broadcasters
ArticleAbstract: Changes on media context urge companies to adopt alternative and innovative strategies for decision-Palabras claves:audience, CONSUMERS, Decision Making, Entertainment industry, EUROPE, HABITS, impact, media, Neuromarketing, Neuroscience, Optimization, Private broadcasters, STRATEGIES, televisionAutores:García-Soidán P., Valentín Alejandro Martínez Fernández, Verónica Crespo-PereiraFuentes:scopusAnalysis of advertising as a source of financing for the national private television Company RTU (Ecuador)
Conference ObjectAbstract: The research revolves around the national private television company RTU (Ecuador) with respect to tPalabras claves:MODELOS DE NEGOCIO, Publicidad, tecnología, television, Value proposa, WebcastAutores:Ambar Micaela Espinosa-Andrade, Ana Cecilia Vaca-Tapia, Roberto Xavier Manciati-Alarcón, Verónica Crespo-PereiraFuentes:scopusFramework for the adaptation of the characteristics of the rhetoric to the construction elements of the video game
Conference ObjectAbstract: Much of contemporary culture is defined through narrative forms [1]. Videogames subvert our traditioPalabras claves:design, Narrative, Neuroscience, Rethoric, videogameAutores:Legerén-Lago B., Verónica Crespo-PereiraFuentes:scopusExploitation of the income system of the web tv of the generalist television in the andean community and southern cone: Advertising as the main route of income
ArticleAbstract: Generalist televisions face a digital migration that allows them to compete efficiently with new opePalabras claves:General television, Income systems, Internet television, Web TVAutores:Ana Cecilia Vaca-Tapia, Francklin Rivas, Legerén-Lago B., Valentín Alejandro Martínez Fernández, Verónica Crespo-PereiraFuentes:scopusFacing the challenges of metaverse: a systematic literature review from Social Sciences and Marketing and Communication
ArticleAbstract: The metaverse is the conjunction and optimization of the possibilities of the Internet and technologPalabras claves:Augmented reality, Brands, Business, Extended reality, innovation, MARKETING, MASS MEDIA, metaverse, mixed reality, Neuromarketing, Neuroscience, social sciences, Social value, Systematic Review, Virtual worldsAutores:Eva Sánchez-Amboage, Pollán M.E.M., Verónica Crespo-PereiraFuentes:scopusEconomic study of the national private radio of Ecuador through an expert system of financial analysis vertical method
ArticleAbstract: As a means of communication, the radio has been providing communicational content to millions of homPalabras claves:Expert System, FINANCIAL ANALYSIS, Radio, Vertical methodAutores:Ana Cecilia Vaca-Tapia, Ana Magali Culqui Medina, Verónica Crespo-Pereira, Viviana Noemí Galarza-LigñaFuentes:scopusDystopia as an emerging issue in the XXI century narrative. Case study: The Handmaid’s Tale
ArticleAbstract: The rise of authoritarian parties in many countries throughout the world, is causing the loss of rigPalabras claves:Feminism, Human rights, Identity, Narrative, TotalitarianismAutores:Carmelo Márquez-Domínguez, Jose Ángel Fernández-Holgado, Verónica Crespo-PereiraFuentes:scopusEuropean public television strategies in the face of the provision of information in the digital age. The case of the british public television
ArticleAbstract: The media revolution of the last decades has encouraged new formulas to guarantee the PSM’s successPalabras claves:BBC, INFORMATION, innovation, televisionAutores:Legerén-Lago B., Verónica Crespo-PereiraFuentes:scopusNative cybermedia of web and social networks: Presence and activity of Spanish media on facebook and Twitter
Conference ObjectAbstract: The impact of new information and communication technologies on the traditional paradigm of communicPalabras claves:cybermedia, JOURNALISM, SOCIAL NETWORKS, spainAutores:Juanatey-Boga S., Valentín Alejandro Martínez Fernández, Verónica Crespo-PereiraFuentes:scopusNeuromarketing as a New Methodology for Broadcasters: A Comparison of European Public and Private Channels
Conference ObjectAbstract: Neuromarketing becomes an allied methodology in market research, for communication and advertising dPalabras claves:Education, Neuromarketing, Public broadcasters, TRANSMEDIA, TVAutores:Jorge Cruz, Verónica Crespo-PereiraFuentes:scopus