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Iberian Conference on Information Systems and Technologies, CISTI(10)
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Advances in Intelligent Systems and Computing(1)
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CICIC 2022 - Decima Segunda Conferencia Iberoamericana de Complejidad, Informatica y Cibernetica en el contexto de the 13th International Multi-Conference on Complexity, Informatics, and Cybernetics, IMCIC 2022 - Memorias(1)
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Corporate Social Responsibility in the management of the public sector in Ecuador Case study: Autonomous Government of Azuay
Conference ObjectAbstract: Social Responsibility is an emerging factor in the management of all organizations, not least in thePalabras claves:autonomous governments, business management, Public Sector, Sectional Governments, social responsabilityAutores:Mónica-Patricia Costa-Ruiz, Verónica-Alexandra Armijos-BuitrónFuentes:googlescopusCause Marketing in the scientific literature: A bibliometric and cluster review
Conference ObjectAbstract: Marketing related to a cause (CRM) or cause marketing (CM) is a strategy that seeks to consolidate cPalabras claves:Brand, cause marketing, Consumer response, FITAutores:Mónica-Patricia Costa-Ruiz, Verónica-Alexandra Armijos-BuitrónFuentes:googlescopusEcuadorian business investment in ICTs for strengthening business management. Period of analysis 2012-2015
ArticleAbstract: La presente investigación pretende indagar la evolución que ha tenido la inversión en TICS en EcuadoPalabras claves:business management, Empresa, Gestión Empresarial, ICTs business, Inversión, INVESTMENT, TICsAutores:Félix Santiago Loaiza-Andrade, Gonzalo Iván Aguirre-Valdivieso, Mónica-Patricia Costa-Ruiz, Verónica-Alexandra Armijos-BuitrónFuentes:scopusDigital transformation and its impact on e-commerce in Ecuador
Conference ObjectAbstract:Palabras claves:Autores:María Paula Espinosa-Vélez, Verónica-Alexandra Armijos-BuitrónFuentes:scopusDigital transformation in HEIs and its impact on the user experience / student service processes
Conference ObjectAbstract: The digital transformation has become the fundamental axis to seek leadership in the market, organizPalabras claves:COVID 19, CRM, digital marketing, digital society, HEI, Loyalty, Relationship Marketing, SATISFACTIONAutores:María Eugenia Enríquez Mora, María Paula Espinosa-Vélez, Verónica-Alexandra Armijos-BuitrónFuentes:scopusDigitalization of agri-food systems through the use of mobile phones as a sustainable production strategy
Conference ObjectAbstract:Palabras claves:Autores:Alejandra Aguirre-Armijos, Mónica-Patricia Costa-Ruiz, Verónica-Alexandra Armijos-BuitrónFuentes:scopusInfluence of marketing strategies in the generation of consumer habits of luxury goods in Ecuador
ArticleAbstract: This article analyzes the profile of the consumer, the habits of purchase of luxury goods and theirPalabras claves:Consumer habits, income, Luxury goods, MARKETINGAutores:Jhoana Elizabeth Paladines-Benítez, Mónica-Patricia Costa-Ruiz, Verónica-Alexandra Armijos-BuitrónFuentes:scopusKey factors in the formalization of a management model to foster the sustainable development of rural associative companies: A study of agricultural production societies in Ecuador
ArticleAbstract: In the field of rural economy, business association has experienced a significant development in EcuPalabras claves:ASSOCIATIVITY, management model, Rural associative companies, SustainabilityAutores:Félix Santiago Loaiza-Andrade, Gonzalo Iván Aguirre-Valdivieso, Mónica-Patricia Costa-Ruiz, Valentín Alejandro Martínez Fernández, Verónica-Alexandra Armijos-BuitrónFuentes:scopusSocial ethics and responsibility in academic management by using ICTs and social networks at the Universidad Técnica Particular de Loja
Conference ObjectAbstract: The current management of universities embraces Information and Communication Technologies (ICT) asPalabras claves:Academic managemen, Ethics, ict, SOCIAL NETWORKS, Social responsibilityAutores:Félix Santiago Loaiza-Andrade, Gonzalo Iván Aguirre-Valdivieso, Mónica-Patricia Costa-Ruiz, Verónica-Alexandra Armijos-BuitrónFuentes:scopusThe Ecuadorian business sector in front of the Agenda 2030: Challenges and opportunities
Conference ObjectAbstract: This article provides information on the 2030 Agenda and the 17 Sustainable Development Goals (SDG),Palabras claves:AGENDA 2030, Corporate social responsibility, Global Compact, Sustainability, Sustainable Development Goals SDGAutores:Freire V., Jhoana Elizabeth Paladines-Benítez, Mónica-Patricia Costa-Ruiz, Verónica-Alexandra Armijos-BuitrónFuentes:googlescopus