Mostrando 10 resultados de: 20
Filtros aplicados
Publisher
Iberian Conference on Information Systems and Technologies, CISTI(10)
Espacios(5)
IEEE Computer Societyhelp@computer.org(5)
IEEE Computer Society(4)
International Institute of Informatics and Systemics, IIIS(3)
Área temáticas
Dirección general(7)
Producción(5)
Ciencias de la computación(3)
Publicidad y relaciones públicas(3)
Agricultura y tecnologías afines(2)
Área de conocimiento
Responsabilidad social corporativa(4)
Comunicación(3)
Desarrollo sostenible(3)
Marketing(3)
Ciencias Agrícolas(2)
Cause Marketing in the scientific literature: A bibliometric and cluster review
Conference ObjectAbstract: Marketing related to a cause (CRM) or cause marketing (CM) is a strategy that seeks to consolidate cPalabras claves:Brand, cause marketing, Consumer response, FITAutores:Mónica-Patricia Costa-Ruiz, Verónica-Alexandra Armijos-BuitrónFuentes:googlescopusEcuadorian business investment in ICTs for strengthening business management. Period of analysis 2012-2015
ArticleAbstract: La presente investigación pretende indagar la evolución que ha tenido la inversión en TICS en EcuadoPalabras claves:business management, Empresa, Gestión Empresarial, ICTs business, Inversión, INVESTMENT, TICsAutores:Félix Santiago Loaiza-Andrade, Gonzalo Iván Aguirre-Valdivieso, Mónica-Patricia Costa-Ruiz, Verónica-Alexandra Armijos-BuitrónFuentes:scopusCorporate Social Responsibility in the management of the public sector in Ecuador Case study: Autonomous Government of Azuay
Conference ObjectAbstract: Social Responsibility is an emerging factor in the management of all organizations, not least in thePalabras claves:autonomous governments, business management, Public Sector, Sectional Governments, social responsabilityAutores:Mónica-Patricia Costa-Ruiz, Verónica-Alexandra Armijos-BuitrónFuentes:googlescopusDigital transformation and its impact on e-commerce in Ecuador
Conference ObjectAbstract:Palabras claves:Autores:María Paula Espinosa-Vélez, Verónica-Alexandra Armijos-BuitrónFuentes:scopusDigital transformation in HEIs and its impact on the user experience / student service processes
Conference ObjectAbstract: The digital transformation has become the fundamental axis to seek leadership in the market, organizPalabras claves:COVID 19, CRM, digital marketing, digital society, HEI, Loyalty, Relationship Marketing, SATISFACTIONAutores:María Eugenia Enríquez Mora, María Paula Espinosa-Vélez, Verónica-Alexandra Armijos-BuitrónFuentes:scopusDigitalization of agri-food systems through the use of mobile phones as a sustainable production strategy
Conference ObjectAbstract:Palabras claves:Autores:Alejandra Aguirre-Armijos, Mónica-Patricia Costa-Ruiz, Verónica-Alexandra Armijos-BuitrónFuentes:scopusInfluence of marketing strategies in the generation of consumer habits of luxury goods in Ecuador
ArticleAbstract: This article analyzes the profile of the consumer, the habits of purchase of luxury goods and theirPalabras claves:Consumer habits, income, Luxury goods, MARKETINGAutores:Jhoana Elizabeth Paladines-Benítez, Mónica-Patricia Costa-Ruiz, Verónica-Alexandra Armijos-BuitrónFuentes:scopusPatronage and sponsorship in the online communication management of Ecuadorian companies for improving visibility in digital social media
Book PartAbstract: The advertising channel through the social media shows a lack of efficiency due to the so called “saPalabras claves:Action communication, Corporate social responsibility, Patronage, SponsorshipAutores:J. Paladines Benitez, Jhoana Elizabeth Paladines-Benítez, M. Costa Ruiz, Mónica-Patricia Costa-Ruiz, Raquel Tinoco-Egas, V. Armijos Buitron, Verónica-Alexandra Armijos-BuitrónFuentes:googlerraaescopusKey factors in the formalization of a management model to foster the sustainable development of rural associative companies: A study of agricultural production societies in Ecuador
ArticleAbstract: In the field of rural economy, business association has experienced a significant development in EcuPalabras claves:ASSOCIATIVITY, management model, Rural associative companies, SustainabilityAutores:Félix Santiago Loaiza-Andrade, Gonzalo Iván Aguirre-Valdivieso, Mónica-Patricia Costa-Ruiz, Valentín Alejandro Martínez Fernández, Verónica-Alexandra Armijos-BuitrónFuentes:scopusThe Ecuadorian business sector in front of the Agenda 2030: Challenges and opportunities
Conference ObjectAbstract: This article provides information on the 2030 Agenda and the 17 Sustainable Development Goals (SDG),Palabras claves:AGENDA 2030, Corporate social responsibility, Global Compact, Sustainability, Sustainable Development Goals SDGAutores:Freire V., Jhoana Elizabeth Paladines-Benítez, Mónica-Patricia Costa-Ruiz, Verónica-Alexandra Armijos-BuitrónFuentes:googlescopus