Mostrando 9 resultados de: 9
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Iberian Conference on Information Systems and Technologies, CISTI(3)
2015 10th Iberian Conference on Information Systems and Technologies, CISTI 2015(1)
Advances in Intelligent Systems and Computing(1)
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Google and YouTube positioning of historic centers and cities heritage of Colombia, Ecuador and Peru
Conference ObjectAbstract: Today the competition between destinations to attract tourists means that there is rivalry between rPalabras claves:Google, Historical Centres, positioning, World Heritage Cities, YOUTUBEAutores:Ana Patricia Armijos-Maurad, Eva Sánchez-Amboage, Rodríguez-Fernández M.M., Valentín Alejandro Martínez FernándezFuentes:scopusEffects of social media on structural social capital and subjective well-being: Insights from a review of the literature
Conference ObjectAbstract: In recent years, the presence of digital and the use of online interaction platforms and tools has bPalabras claves:Bonding social capital, Bridging social capital, Relationship Marketing, Social media, Subjective Well-BeingAutores:Eva Sánchez-Amboage, Pollán M.E.M., Rodríguez-Vázquez C.Fuentes:scopusImpact and positioning in social media of events in southern Ecuador
Book PartAbstract: In the southern region of Ecuador, the framework for developing event tourism is quite good. AccordiPalabras claves:Conferences, ECUADOR, events, SOCIAL NETWORKS, TOURISMAutores:E. Sanchez Amboage, Estefanía Sánchez-Cevallos, Eva Sánchez-Amboage, R. Sanchez Cevallos, V. Mora Jacome, Verónica Mora JácomeFuentes:googlerraaescopusShort video content in the brand strategy. Analysis of the use of TikTok by the Prado Museum
ArticleAbstract: In a society marked by the digital issue and the global pandemic by COVID-19, museums have experiencPalabras claves:Autores:Carlos Toural-Bran, Eva Sánchez-Amboage, Pollán M.E.M., Verónica Crespo-PereiraFuentes:scopusPublic service media in the online arena
ArticleAbstract: Introduction. Public Service Media (PSM) in Europe have had to adapt to new scenarios where the IntePalabras claves:European public broadcasters, European Union, internet, WebsitesAutores:Carlos Toural-Bran, Eva Sánchez-Amboage, Rodríguez-Fernández M.M.Fuentes:scopusSocial media, a new scenario for tourism promotion: An analysis of the most representative Galician spas in facebook
Conference ObjectAbstract: Galicia is considered one of the best Spanish regions assessed for Thermal Tourism is concerned, recPalabras claves:facebook, Fanpage Karma, Galicia, SPAS, Thermal TourismAutores:Eva Sánchez-Amboage, Juanatey-Boga S., Valentín Alejandro Martínez FernándezFuentes:scopusSocial networks and promotion of thermal tourism destinations of the Euro-region Galicia-Northern Portugal
ArticleAbstract: The euro-region Galicia-Northern Portugal is the territory with more thermal resources in Europe, whPalabras claves:Euro-region Galicia-Northern Portugal, MAXQDA, SOCIAL NETWORKS, Thermal TourismAutores:Eva Sánchez-Amboage, Fernández M.M.R., Fernández V.n.A.M.n., Juanatey-Boga S.Fuentes:scopusThe communication of tourist destinations in social media: The case of España Verde
ArticleAbstract: In this work we study and analyze the communication of tourist destinations through social media, maPalabras claves:COMMUNICATION, España Verde, Social media, Tourist destinationAutores:Eva Sánchez-Amboage, Juanatey-Boga S., Rodríguez-Fernández M.M., Valentín Alejandro Martínez FernándezFuentes:scopusThe generation of experiences as a differentiating strategic factor in the design of products: An approach from neuromarketing
Conference ObjectAbstract: The current market environment is extremely competitive. In recent years, the increase in competitioPalabras claves:COMMUNICATION, design, EXPERIENCE, Neuromarketing, Product, StrategyAutores:Cuns M.C., Eva Sánchez-Amboage, Pollán M.E.M.Fuentes:scopus